Cross-channel marketing

Today, marketers are constantly seeking the most effective ways to connect with their customers. Two powerful channels stand out: email and SMS. But when it comes to customer preference, which one stands out – email or SMS?

Explore Dotdigital's top releases for 2024 including mobile messaging, social media integrations, cross-channel personalization, and the Dotdigital Academy.

Discover how to deliver personalized experiences across all channels.

Want to learn how to transform your customers into loyal advocates? The PHA Group, a Dotdigital partner, shares how to use paid media and CRM to create personalized campaigns that engage, foster loyalty, and drive results.

Discover how to use push notifications to skyrocket engagement, re-engage dormant users, and boost sales in your mobile marketing.

Tired of struggling to cut through the noise with your marketing messages? Learn how human-to-human marketing helps you build trust and relationships across all your channels.

Discover the significance of cross-channel marketing in today's digitally driven world. Learn how it can help you connect with customers across their preferred platforms, create personalized experiences, and guide them through their buying journey.

Every channel where customers interact with your brand counts. That’s why it’s important you understand what channels to use and when to use them.

This guide will help you get started on your cross-channel marketing journey.

Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.

Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.

Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.

10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought...

Dotdigital Blog It’s official: customers are running the show. Today’s economic climate has made customer loyalty a vital ingredient for marketing success. But, with budgets cut and customers more concerned...

How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...