Blog > Topic: Cross-channel marketing

Cross-channel marketing

Cross-channel marketing refers to your brands ability to connect with customers on a range of channels, including email, SMS, social media and more. More than just a buzzword, cross-channel marketing is a reflection of customers’ demands for consistent experiences. no matter the channel. 
It’s paramount for marketers to be able to connect with audiences at every stage of the customer lifecycle. Luckily, implementing a cross-channel marketing strategy is easier than it sounds. Check out our articles on top cross-channel marketing tactics.