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How to leverage push notifications in mobile app marketing

Discover how to use push notifications to skyrocket engagement, re-engage dormant users, and boost sales in your mobile marketing.
A marketer viewing a mobile push notification.

Did you know that 60% of all global online sales now happen through mobile commerce? With mobile app push notifications, you can effectively reach customers and boost your sales.

This blog will explore the benefits of push notifications, how to use them effectively in promotional campaigns, and the advantages Dotdigital offers if you’re looking to leverage this powerful marketing channel.

What are mobile app push notifications?

Mobile app push notifications are short messages sent directly from an app to a user’s device, even when the app isn’t actively in use. They appear as popovers on the lock screen or notification bar, attracting user attention and delivering important information. Unlike emails that can get lost in inboxes, push notifications have high visibility and can be a powerful tool for engagement.

Three benefits of mobile app push notifications

Mobile app push notifications can boost your app marketing success. Let’s delve into three key benefits:

  1. Boost user engagement 

Push notifications keep users informed about exciting developments within your app. Imagine notifying them about a limited-edition product launch or exclusive app-only discounts. These messages land directly on their phones, driving them back to the app and fostering continued engagement.

  1. Improved user retention and re-engagement

Keeping users actively using your app is crucial. Push notifications can be strategically used to win back lapsed users or remind them of unfinished tasks. For example, sending cart abandonment reminders can nudge users to complete their purchases. Additionally, celebrating user achievements within the app through push notifications fosters loyalty and encourages them to keep coming back for more.

  1. Increased conversions

Push notifications are a conversion powerhouse. Promote limited-time offers and discounts to incentivize downloads and purchases. A well-timed push notification reminding users of a flash sale can turn app downloads into paying customers.

How you can use mobile push notifications for a promotional campaign

A seamless cross-channel approach is key to a successful mobile app marketing strategy. Here’s how a sportswear brand can leverage push notifications within a promotional campaign:

Stage the excitement

Email (1 week before sale)

Target lapsed customers with an email teasing the upcoming sale and offering them exclusive early access if they download the brand’s app. This email piques their interest and incentivizes app downloads.

Re-engage dormant users

SMS (mid-week)

For users who haven’t opened the email, send a timely SMS reminder about the limited-time sale and the early access benefit through the app. This rekindles interest and captures those who might have missed the email.

Drive last-minute sales

Push notification (24 hours before sale)

Send a final push notification to all users, granting them early access within the app 24 hours before the general sale begins. This creates a sense of urgency and exclusivity, driving a surge in app traffic and sales.

By combining these channels, the sportswear brand creates a cohesive customer journey. The email ignites initial interest, the SMS acts as a mid-campaign nudge, and the push notification delivers the final call to action, driving sales and app engagement.

How Dotdigital customers can leverage mobile push notifications

Dotdigital empowers you to unlock the full potential of mobile push notifications. Here’s how:

Seamless integration

Push notifications integrate seamlessly with your existing marketing channels. This means you can design cohesive customer journeys that combine email, SMS, and push notifications for maximum impact.

Segmentation and personalization

Dotdigital allows you to segment your user base and send targeted push notifications based on demographics, preferences, and past behavior. Imagine sending discount alerts on running shoes to users who have shown interest in that category – this level of personalization enhances the user experience and increases the effectiveness of your campaigns.

Real-time analytics

Track the performance of your push notifications within the Dotdigital platform. Gain valuable insights into open rates, click-through rates, and conversions. This data empowers you to optimize future campaigns and maximize your return on investment.

Cost-effective messaging

An added benefit for Dotdigital users? Sending push notifications won’t affect your messaging allowance within the platform. This allows you to leverage the power of push notifications without worrying about additional costs.

By leveraging Dotdigital push notification capabilities, you can create a robust mobile marketing strategy that drives engagement, retention, and sales for your enterprise app.

Start using mobile push notifications today

Mobile app push notifications are essential for improving your mobile marketing strategy. They can boost user engagement, improve retention and re-engagement, and increase conversions, making them a powerful tool for helping your brand grow. By seamlessly integrating push notifications with your other marketing channels, such as email and SMS, you can create a comprehensive and cohesive customer journey.

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