Marketing report

The secret lives of marketing teams

Ever wondered if your marketing team is ‘normal’? Uncover the structures, budgets, goals, fears, and overall mood of marketers around the globe.

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Marketers surveyed

Marketers from different seniority levels, specialisms, and company sizes share all.

Regions

Understand how marketers are feeling in America, Europe, and Australia.

The multi-faceted marketer

Marketers need to be creative, data-driven, empathetic, and most of all, adaptable. In this report you’ll get exclusive intel on how marketers are thinking about the year ahead, the changes they’ve made in the last 12 months, and the processes they can’t live without.

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of marketers say AI has directly supported the ideation and creation aspects of their role. Discover if marketers rely more on data or creativity to drive campaigns.

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of marketers are experiencing issues with data. Personalized marketing is getting more and more sophisticated but marketers are being held back by inaccurate or missing data.

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of marketers worry their role will be replaced by AI in the next year. See how marketers are really feeling about AI, and how this differs across seniority level and specialism.

Everything you’ve always wanted to know

Discover what drives marketing teams, the tools and processes they rely on, and the roadblocks that hinder productivity. You’ll also gain an outsider perspective on how marketing is perceived across the wider business. Spoiler: misaligned communication styles could be sabotaging your budget and headcount discussions.

How does your team compare?

This report gives you a snapshot of how marketing teams are structured, funded, and feeling, across regions, industries, and job roles. Use it to guide your strategy, back up your next big ask, or just see how your team stacks up.

See the most common marketing budgets for your region

Learn which marketing strategy your peers are focusing on for the year ahead

Gauge how marketers are feeling about the future of the industry

Plus so much more, download your copy today

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