Hitting the Mark is back: how do you compare to your peers?
Research report
Hitting the Mark 2024
Curious about your marketing performance? Discover how your strategy compares to key brands in the industry
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Brands evaluated
We evaluated 100 brands to gain a full picture of marketing tactics and strategies across the globe.
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Industries
The report covers a diverse range of industries to provide optimal insights.
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Regions
We analyzed brands from EMEA, APAC, and the Americas to ensure global relevance.
First impressions count
Dotdigital’s Hitting the Mark report analyzes the marketing performance of brands around the world, helping you gain insight into other brands’ marketing strategies. From initial website visits to email and web personalization, the report’s findings offers valuable insights into industry best practices. By understanding how brands are leveraging data, targeting customers, and executing campaigns, you can identify opportunities to optimize your own marketing strategy and gain a competitive edge.
Juliette Aiken
Chief Marketing Officer, Dotdigital
Whether you use Hitting the Mark as a creative lookbook, a way to benchmark your own practices, or a reminder of what’s possible, we hope you enjoy the read and find the insights actionable.
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Globally, brands only scored 22% against data collection criteria including zero-party data collection and SMS opt-ins – how do you fare?
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There is a data disconnect. Brands are not turning data collected into personalized experiences, scoring just 8% globally for personalization tactics.
Unveiling data gaps
This year’s Hitting the Mark report revealed that many brands are missing opportunities to connect with customers and collect valuable data. This leads to a lack of personalized experiences which is seriously hindering marketing efforts. By understanding these shortcomings, you can take targeted action to optimize your strategies and deliver more effective campaigns.
Where does your strategy stand?
Discover how your brand stacks up against global marketing strategies with Dotdigital’s Hitting the Mark report. Our comprehensive analysis reveals key trends in data collection, personalization, website design, and email marketing. Gain actionable insights to optimize your strategy and drive better results.
Identify data gaps to ensure your brand is collecting and utilizing data effectively
Discover strategies to create more personalized and engaging customer experiences
Benchmark your email marketing campaigns against industry best practices
