Sector: Sports

Inspire sports fans with Engagement Cloud

Bring fans closer to the action with lifecycle marketing automation.

Join the brands leading innovation in your industry

Promote your marketing to the next league

Work smarter and engage audiences at scale

  • Intelligent automation for smooth fan journeys
  • Reach high-value sports consumers on every channel
  • Track users’ consent, keeping you safe and compliant
  • Re-engage dormant fans with digital display ads
  • Dedicated account managers to navigate your growth
  • Integrate with top ecommerce and CRM connectors
  • Track your ROI growth with every interaction
  • Use AI-driven product recommendations to drive sales
  • Take shoppers on a purchase journey across channels
  • Create powerful programs to increase fan engagement

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Email earns a place in sports marketers’ starting line-up

Set a world-class standard for your tech-savvy sports fans

Dominate the inbox

Stand out from the crowd on everyone's favorite channel:

  • Employ marketing preferences to deliver relevant campaigns
  • Use dynamic content to show different segments different promotions
  • Build emails in minutes with EasyEditor, then test how they look in the inbox
  • Create and save templates for your different campaigns

Direct reach guaranteed

Make sure important updates are read immediately using SMS:

  • Send seasonal updates and order confirmations to your fan base
  • Confirm game tickets and payments directly with customers
  • Inform fans of any event changes or alterations
  • Trigger personalized messages on game/race days

Hand-hold on mobile

Drive actions and boost retention using push to deliver essential information:

  • Send spectators real-time alerts on match days
  • Highlight in-app offers, deals, and packages
  • Deliver time-critical information so fans can follow the action
  • Increase fan spend on premium seats, club membership, and merchandise 

Reach social audiences

Deliver exceptional customer service with 1-2-1 conversations using social channels:

  • Answer everyday customer service questions in a flash
  • Assist with ticket, booking, and membership queries
  • Deliver product recommendations via Facebook Messenger
  • Provide fans with ongoing support when they need it 

Target with relevancy

Bring your customers back every time using display and re-targeted advertising:

  • Upsell match bookings with pre-game food and beverages and merchandise
  • Promote specific offers based on browsing behavior
  • Actively target previous ticket-holders and game attendees
  • Use lists to exclude any audiences who you don’t want to see your ads

Hit a home run with Engagement Cloud

Our smart and intuitive tools make complex tasks simple

Master lifecycle marketing

Work smarter, not harder, by utilizing powerful automated marketing features:

  • Automate transactions such as ticket confirmations and travel updates
  • Trigger discounts based on loyalty, frequency, or monetary value
  • Send post-game feedback emails to gain valuable insight
  • 30 pre-built programs make setting up campaigns simple

Get the right person, every time

Keep your communications relevant and drive conversions in the process:

  • Exclude recent ticket purchasers from your next campaign
  • Know who your die-hard fans are and what channels they use
  • Sync CRM data to deliver hyper-relevant content
  • Deliver irresistible deals to you unengaged subscribers

Campaigns as unique as your customers

Drive your customers into action using intelligent personalization:

  • Use dynamic content to send messages based on location or preferences
  • Entice customers with offers based on recent web behavior
  • Create lookalike campaign offers based on previous interactions
  • Deliver 1-2-1 content using advanced liquid script

Boost performance by optimizing every send

Know what works and what doesn't so every campaign hits the mark:

  • Track links through email to uncover popular topics
  • Discover what time and day sends get the most opens
  • Tag campaigns to produce reports on specific products or sports types
  • View Google Analytics reports from every campaign overview page

Keep your eyes on the goal

Free sports-related resources to help you drive results

Case Study

Team GB

Expert execution for exceptional results.

Case Study

Tottenham Hotspur

Driving life-long loyalty using hyper-personalization.


Engagement Cloud for Sport

Empowering sports brands to work smarter, not harder.


The ball's in your court

Schedule a one-to-one platform demo to learn more about Engagement Cloud


Discover the data-driven features that will empower your teams to engage customers at scale.