Hitting the mark
Your go-to guide for building campaigns that click, connect, and convert
Brands evaluated
We looked at the email marketing strategies of 100 top brands to uncover best practices and inspire fresh ideas
Industry experts
Ten industry experts share their proven tactics, helpful tips, and creative ideas to boost your campaigns
Regions
We included brands from seven different countries to give you a global view of marketing inspiration and innovation
Campaigns that connect
Hitting the mark is your go-to style guide for marketing inspiration. This year’s report looks at how 100 global brands approach email marketing, covering everything from design and content to personalization and automation. Inside, you’ll find practical tips, smart strategies, and clear direction to help you build campaigns that connect and convert.
Juliette Aiken
Chief Marketing Officer, Dotdigital
Every year, someone declares email is dead. And yet, every generation, from Gen Z to Baby Boomers, continues to rely on it. Email isn’t going anywhere, but it’s no longer a standalone channel.
When brands stop broadcasting and start listening, editorial becomes more than filler; it becomes fuel for connection and growth.
Jade O’Mahony
Growth Manager, JH
Lindsay Potkewitz
Global Partner Marketing Manager, clearer.io
Inspiration that converts
Hitting the mark reveals how brands build their campaigns, highlights where best practices are working, and points out new opportunities. With expert advice and real examples, you’ll find the inspiration you need to improve your strategy, engage your customers, and stay ahead.
Download the report
Take a closer look at the report and discover:
How 100 brands shape their email marketing campaigns
Expert insights driving innovation and results
Hidden opportunities across the marketing landscape
Practical steps to improve campaign creation
Inspiration to elevate your customer experiences
