Marketing strategy guide

The ultimate marketing playbook

Curated by Dotdigital. Written by our favorite marketers.

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Practical tips you can use right away

Regional editions to level-up in every market

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Expert contributors sharing proven tactics

Tried and tested ideas to inspire your next marketing campaign

Marketing moves fast, faster than we’d like most of the time. That’s why this playbook brings together real-world advice from marketers who’ve been there, done that, and learned what really works. Whether you want to sharpen your brand, fine-tune campaigns, or get smarter with data, you’ll find straightforward strategies to help you get ahead and stay on top of the latest marketing trends. Plus, with three regional editions, you’ll discover proven tactics tailored to deliver results in EMEA, APAC, and the US.

How to make your brand unforgettable, even in the noisiest markets

Smarter media planning ideas for a world where customers never follow the script

Content strategies that build trust and boost SEO

Cross-channel personalization tips to create moments that matter

Data, analytics, and gamification ideas to keep your marketing fresh, fun, and measurable

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