Industry trends

Read on to discover how to optimize campaigns, connect data, and engage customers more effectively.

Email marketing has come a long way but electronic direct mail (EDM) remains one of the most effective ways to reach and nurture your audience. Whether you’re refining your email strategy or exploring automation for the first time, this guide breaks down what EDM marketing is, how it works, and why it still drives results today.

Google Postmaster Tools v2 is here, bringing improved reporting and smarter deliverability insights. Learn what's new and how to switch. Plus, explore what's changed on the Gmail Promotions tab.

The EU Accessibility Act (EAA) makes inclusive email marketing essential. Reach every subscriber by following accessible design and content best practices.

Want to learn the latest strategies for successful mobile marketing in 2025 mobile marketing predictions? Keep reading to discover the top trends and how to use them to reach your target audience and enhance engagement.

Improve your mobile messaging with Rich Communication Services (RCS).
Use rich media, interactive buttons, and verified branding within native apps.

Discover the top five content trends shaping 2025, from personalized experiences to AI and sustainable practices.

Klaviyo’s newly announced pricing changes are set to come into force in February. Here we lay out how you will be impacted, what you can do about it, and what alternatives to Klaviyo you should consider.

2025 is almost here, and marketing is changing fast. Customers are evolving, AI is reshaping the landscape, and social media is constantly shifting. To stay ahead, explore these key trends shaping the future of marketing.

Discover key trends and insights from our Hitting the Mark report.

Apple's iOS 18 introduces significant changes to email and mobile marketing. Explore the updates to on-device categorization, digest view, personalized notifications, and RCS to adapt your strategies and ensure your campaigns remain effective.

Discover how to simplify your operations, improve efficiency, and boost conversions with our comprehensive tech stack guide for the sports and entertainment industry.

Are you ready to take your ecommerce game to the next level? The Ecommerce Expo is your ticket to the future. Read on to see our top 10 list of the hottest topics being covered this year to simplify your Ecommerce Expo itinerary planning.

Building a tech stack that propels your charity forward requires careful planning and strategic selection. Discover how to maximizes efficiency, enhances donor relationships, and drives meaningful impact.

Ecommerce tech stacks are often sprawling, stressful, and unnecessarily complicated. Discover how to simplify your operations, improve efficiency, and boost results.

The martech industry is evolving rapidly. Learn to make smart investments, prioritize customer-centricity, and streamline your tech-stack for improved marketing performance.

The ever-evolving world of marketing automation presents new challenges and opportunities for marketers. Read on to learn four key areas marketers can utilize when it comes to the latest technology available.

Ever wonder how Spotify crafts those eerily perfect playlists? It's not magic, it's machine learning. Dive into the tech behind your personalized soundtrack and explore Spotify's latest features that take music curation to a whole new level.

Dive into the Nashville Retail Summit highlights, where industry leaders discuss the future of ecommerce.

Find out how responsible marketing practices can build customer trust and elevate your brand with inspiring examples and essential tips.

Discover our best practice tips to effectively leverage SMS marketing in B2B to drive successful campaigns and close more deals.