Industry trends

5 practical applications of using neuroscience in your campaigns

There’s a secret to very good marketing. It’s a thread that combines all exceptional marketing campaigns, from pureblooded email marketing through to true omnichannel marketing masterpieces: the purchase formula.

Open rate has been a core email metric for as long as the channel has been around. It certainly has its benefits, and of course, its disadvantages. But, like it or loathe it, the metric and how marketers report on their campaigns is about to change forever as Apple ushers in their latest update, iOS 15. Which begs the question, why do we put so much faith in it, and who really cares about open rates anyway?!

Email marketing is a service. Customers have chosen to subscribe to your brand. In exchange for their business, they expect to be surprised and delighted with a personalized, inspiring experience.

In the fourth and final installment of our PWA blog series, we're looking to the future. Our partners share their invaluable expertise on how you can use PWAs to future-proof your ecommerce marketing.

For our third installment of our PWA series, we hear about the unquestionable benefits PWAs can bring to businesses looking to improve customer experience and conversion rates.

Did you know that every year, on the third Thursday of January, April, July, and October it’s Get To Know You Customer Day?

In this second installment of our four-part PWA series, we hear from some more all-star partners about the benefits of moving to a PWA and how you can use them for far more than just your ecommerce store.

Progressive Web Apps (PWAs) combine the look, feel, and ease-of-use of an app with the simple building and coding of a website. As mobile shopping continues to grow, it's time ecommerce brands seriously consider transitioning their sites to PWAs.

There’s no shortage of data in the life of the marketer, or tools that set out to help you tell better stories with it. So for this Q&A, I spoke to Blake Jackson, dotdigital’s very own Head of Online Marketing, about his favorite reporting tools, how he uses Data Studio to blend a variety of data (with a little help from our Google Sheets integration), and how storytelling through data makes a difference.

Ecommerce marketing has been growing and adapting at a rate traditional technology just can’t keep up with. Add to that the ever-growing demands of customers, brands are being forced to turn to new solutions that provide experiences that drive sales and conversions.

Customer experience (CX) requires a customer-centric mindset and dedication. To deliver truly unforgettable experiences you need to think about more than the obvious customer interactions.

So far, the 2020s have proven to be a very challenging time for marketers. As the entire world changed beyond recognition, consumer behavior shifted overnight to reflect lives more likely to be lived in private, at a slower pace, and with less financial stability.

Over the last few years and especially in 2021, the ecommerce industry saw a lot of changes.

Each December at dotdigital we invite our technical team members to take part in Hack Week.

Direct-to-consumer (D2C) is fast becoming a popular model for brands looking to enter the market directly, instead of through intermediaries. This is everything you need to know about D2C marketing.

Did you know that we launched four major platform releases this year? We've put a lot of work into the development of our platform, delivering more value for all our customers. In case 2020 feels like a blur, here’s what you need to know…

Marketers are faced with new problems every day. At dotdigital, we seek to combat as many of these as possible, and one that we recently improved a solution for is how to offer personalized product recommendations at scale.

Interactive email: the perfect way to capture the attention of your customers in the inbox. And in these times, it’s not just the right time for it, it’s essential to compete for the times right now!

So, the holiday season is almost upon us...If you haven't already prepped for it, what are you waiting for?! If you're at your wits' end, or want an injection of life into your 2020 holiday campaigns, then hopefully I have some ideas and tactics for you.

Want your emails to be more interactive? We’ve got an answer for that.