Industry trends

There’s no shortage of data in the life of the marketer, or tools that set out to help you tell better stories with it. So for this Q&A, I spoke to Blake Jackson, dotdigital’s very own Head of Online Marketing, about his favorite reporting tools, how he uses Data Studio to blend a variety of data (with a little help from our Google Sheets integration), and how storytelling through data makes a difference.

Ecommerce marketing has been growing and adapting at a rate traditional technology just can’t keep up with. Add to that the ever-growing demands of customers, brands are being forced to turn to new solutions that provide experiences that drive sales and conversions.

Customer experience (CX) requires a customer-centric mindset and dedication. To deliver truly unforgettable experiences you need to think about more than the obvious customer interactions.

So far, the 2020s have proven to be a very challenging time for marketers. As the entire world changed beyond recognition, consumer behavior shifted overnight to reflect lives more likely to be lived in private, at a slower pace, and with less financial stability.

Over the last few years and especially in 2021, the ecommerce industry saw a lot of changes.

Each December at dotdigital we invite our technical team members to take part in Hack Week.

Direct-to-consumer (D2C) is fast becoming a popular model for brands looking to enter the market directly, instead of through intermediaries. This is everything you need to know about D2C marketing.

Did you know that we launched four major platform releases this year? We've put a lot of work into the development of our platform, delivering more value for all our customers. In case 2020 feels like a blur, here’s what you need to know…

Marketers are faced with new problems every day. At dotdigital, we seek to combat as many of these as possible, and one that we recently improved a solution for is how to offer personalized product recommendations at scale.

Interactive email: the perfect way to capture the attention of your customers in the inbox. And in these times, it’s not just the right time for it, it’s essential to compete for the times right now!

So, the holiday season is almost upon us...If you haven't already prepped for it, what are you waiting for?! If you're at your wits' end, or want an injection of life into your 2020 holiday campaigns, then hopefully I have some ideas and tactics for you.

Want your emails to be more interactive? We’ve got an answer for that.

245 million reasons to run an abandoned cart campaign

Every online retail brand wants to increase traffic, conversions, and sales. With so much competition, ecommerce brands need a clear and well-defined strategy to capture and convince website visitors to become repeat customers.

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?

Selling direct to the consumer is a lot less complex than selling to businesses. We’re not going to pretend otherwise. Not when a typical buying group for a complex B2B solution involves six to 10 decision makers.

We don’t know where the myth ‘SMS is a channel reserved for B2C brands’ came from. It’s so untrue, we think maybe your competitors made it up to get ahead.

The cream of content from May 2020

Shops are starting to open again. But it seems social distancing is here to stay. As well as the new and unique demands in physical stores, retailers are adapting to an increase in online behavior not seen since the dot boom.

Focusing on the moral principles that govern a person's behavior or activity should be in every brand's DNA.

We all order from home. But if you’re like me – someone itching for ideas to pass the time away – demand for must-haves at home has all of a sudden skyrocketed.