Learning Paths

This blog explores the power of website personalization by examining real-world examples from leading brands like Amazon, Sephora, and Zara.

Let’s delve into website personalization, which is essential for creating engaging experiences that connect with visitors on a personal level.

By using a combination of demographic and behavioral data, you can create content experiences that are truly relevant and engaging for each user.

In this blog post, we will be taking a look at noteworthy Thanksgiving email marketing campaigns, and we’ll delve into why they work well.

In this report, we cover the responses to our seven-question survey and in some cases, compare respondents’ answers to previous research to help you understand the evolving needs of the travel consumer.

Discover how to build customer loyalty in 6 steps taken from the guide, and download your free copy to discover even more tactics and tips to give your customer experience the loyalty workout it needs.

The only guide you need for B2B marketing.

Discover the key benefits of SMS marketing.

Collecting customer data is crucial if you want to personalize your business’s digital marketing channels.

Personalization is critical to growing customer loyalty, increasing revenue and staying relevant with customers. Read on to learn more about what personalization is, why it’s so important for eCommerce, and...

Cart abandonment is a key contributor to revenue loss for eCommerce businesses. Understanding how to drive these consumers back to your website is fundamental to increasing revenue and winning loyal...

Customer data management is the process of acquiring, organizing and using customer data to gain an understanding of customers and ultimately, increase conversions and retention through a more relevant customer experience.

What is social proof? When you find yourself joining in a standing ovation at the theatre without a second thought, or when you choose a busy restaurant over the empty...

Have you ever tried on clothes in a store and had a sales clerk bring over a top they recommend to go with the jeans you’re considering? Or you are...

What is geotargeting Geotargeting describes the use of location data to deliver targeted messaging and content based on an individual’s location. Benefits of geotargeting as a marketing tool An individual’s...

What is testing and optimization? Your online store is a living, breathing entity, as alive as the shoppers who browse it. It requires constant attention to ensure it’s as user-friendly...

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. After all, each consumer has their own favorite color, required size and frequently purchased brand. The...

What is dynamic content? Dynamic content is any digital content that changes automatically based on who’s viewing it. Instead of showing the same message to everyone, it updates in real...

Have you ever been guilty of wishing your shoppers were just a homogenous bunch of people with the same hopes and dreams? Sure, your eCommerce business would get a lot...

According to Kissmetrics, 47% of users expect a webpage to load in 2 seconds or less, and Google’s research tells us that 53% of visitors abandon a mobile site if...

Last year, Google announced their Core Web Vitals initiative – an update to their algorithm focused on page experience to be released in May 2021. Read on to learn what...