Learning Paths

Imagine walking into a store where a friendly salesperson greets you by name, remembers your favorite brands, and guides you directly to the products you’re most likely to love. That’s...

Web personalization enables you to create customized and human-like experiences at every stage of the customer journey. With 71% of customers expecting personalization, a one-size-fits-all approach just won’t work. Let’s delve...

What is personalized content? Imagine browsing a retail website that greets you by name, recommends clothes you love, and highlights deals on your favorite brands. That’s the power of personalized...

Thanksgiving is a day of reflection and gratitude. For eCommerce businesses, though, the official start of peak season isn’t a time to sit and rest – it’s a vital period...

Coined as post-pandemic “revenge travel,” many consumers have been motivated to spend their money on holidays. To capture consumer attention and reap the benefits of this increased demand, it’s essential...

Learning how to build customer loyalty has never been more important. But the crowded eCommerce landscape, rising consumer expectations and tightening of purse strings mean brands need to seriously flex...

B2B marketing definition B2B marketing stands for business-to-business marketing. It refers to the marketing of products or services to other businesses, as opposed to individual consumers, with the aim of...

SMS marketing definition SMS stands for short message service but it’s more commonly known as texting. SMS marketing is the act of a business sending promotional or transactional messages to...

What is data capture? The definition of data capture is in its name: it’s all about capturing (customer) data. But what does data collection mean for you? And why is...

Personalization is critical to growing customer loyalty, increasing revenue and staying relevant with customers. Read on to learn more about what personalization is, why it’s so important for eCommerce, and...

Cart abandonment is a key contributor to revenue loss for eCommerce businesses. Understanding how to drive these consumers back to your website is fundamental to increasing revenue and winning loyal...

What is customer data management? Customer data management is the process of acquiring, organizing and using customer data to gain an understanding of customers and ultimately, increase conversions and retention...

What is social proof? When you find yourself joining in a standing ovation at the theatre without a second thought, or when you choose a busy restaurant over the empty...

Have you ever tried on clothes in a store and had a sales clerk bring over a top they recommend to go with the jeans you’re considering? Or you are...

What is geotargeting Geotargeting describes the use of location data to deliver targeted messaging and content based on an individual’s location. Benefits of geotargeting as a marketing tool An individual’s...

What is testing and optimization? Your online store is a living, breathing entity, as alive as the shoppers who browse it. It requires constant attention to ensure it’s as user-friendly...

Savvy marketers know that it’s ineffective to deliver the same marketing content to everyone. After all, each consumer has their own favorite color, required size and frequently purchased brand. The...

What is dynamic content? Dynamic content is any digital content that changes automatically based on who’s viewing it. Instead of showing the same message to everyone, it updates in real...

Have you ever been guilty of wishing your shoppers were just a homogenous bunch of people with the same hopes and dreams? Sure, your eCommerce business would get a lot...

According to Kissmetrics, 47% of users expect a webpage to load in 2 seconds or less, and Google’s research tells us that 53% of visitors abandon a mobile site if...

Last year, Google announced their Core Web Vitals initiative – an update to their algorithm focused on page experience to be released in May 2021. Read on to learn what...