Learning Paths
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Learning PathsThe best website personalization examples
Read moreImagine walking into a store where a friendly salesperson greets you by name, remembers your favorite brands, and guides you directly to the products you’re most likely to love. That’s...
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Learning PathsWebsite Personalization Strategies and Best Practices
Read moreWeb personalization enables you to create customized and human-like experiences at every stage of the customer journey. With 71% of customers expecting personalization, a one-size-fits-all approach just won’t work. Let’s delve...
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Learning PathsContent personalization 101: a guide for marketers
Read moreWhat is personalized content? Imagine browsing a retail website that greets you by name, recommends clothes you love, and highlights deals on your favorite brands. That’s the power of personalized...
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Learning Paths8 Thanksgiving email marketing campaigns we appreciate
Read moreThanksgiving is a day of reflection and gratitude. For eCommerce businesses, though, the official start of peak season isn’t a time to sit and rest – it’s a vital period...
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Learning PathsFrom clicks to check-ins: Travel booking trends
Read moreCoined as post-pandemic “revenge travel,” many consumers have been motivated to spend their money on holidays. To capture consumer attention and reap the benefits of this increased demand, it’s essential...
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Learning PathsHow to build customer loyalty with these 6 tactics
Read moreLearning how to build customer loyalty has never been more important. But the crowded eCommerce landscape, rising consumer expectations and tightening of purse strings mean brands need to seriously flex...
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Learning PathsThe complete guide to B2B marketing
Read moreB2B marketing definition B2B marketing stands for business-to-business marketing. It refers to the marketing of products or services to other businesses, as opposed to individual consumers, with the aim of...
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Learning PathsThe complete guide to SMS marketing
Read moreSMS marketing definition SMS stands for short message service but it’s more commonly known as texting. SMS marketing is the act of a business sending promotional or transactional messages to...
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Customer dataThe complete guide to customer data capture
Read moreWhat is data capture? The definition of data capture is in its name: it’s all about capturing (customer) data. But what does data collection mean for you? And why is...
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Learning PathsThe Complete Guide to eCommerce Personalization
Read morePersonalization is critical to growing customer loyalty, increasing revenue and staying relevant with customers. Read on to learn more about what personalization is, why it’s so important for eCommerce, and...
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Learning PathsThe complete guide to cart abandonment
Read moreCart abandonment is a key contributor to revenue loss for eCommerce businesses. Understanding how to drive these consumers back to your website is fundamental to increasing revenue and winning loyal...
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Customer dataThe complete guide to customer data management
Read moreWhat is customer data management? Customer data management is the process of acquiring, organizing and using customer data to gain an understanding of customers and ultimately, increase conversions and retention...
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Learning PathsThe Complete Guide To Social Proof
Read moreWhat is social proof? When you find yourself joining in a standing ovation at the theatre without a second thought, or when you choose a busy restaurant over the empty...
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Learning PathsThe Complete Guide to Personalized Product Recommendations
Read moreHave you ever tried on clothes in a store and had a sales clerk bring over a top they recommend to go with the jeans you’re considering? Or you are...
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Learning PathsThe complete guide to geotargeting
Read moreWhat is geotargeting Geotargeting describes the use of location data to deliver targeted messaging and content based on an individual’s location. Benefits of geotargeting as a marketing tool An individual’s...
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Learning PathsThe Complete Guide to Ecommerce Testing and Optimization
Read moreWhat is testing and optimization? Your online store is a living, breathing entity, as alive as the shoppers who browse it. It requires constant attention to ensure it’s as user-friendly...
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Learning PathsThe complete guide to online behavioral targeting
Read moreSavvy marketers know that it’s ineffective to deliver the same marketing content to everyone. After all, each consumer has their own favorite color, required size and frequently purchased brand. The...
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Customer experienceThe complete guide to dynamic content
Read moreWhat is dynamic content? Dynamic content is any digital content that changes automatically based on who’s viewing it. Instead of showing the same message to everyone, it updates in real...
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Learning PathsThe Complete Guide to Market Segmentation
Read moreHave you ever been guilty of wishing your shoppers were just a homogenous bunch of people with the same hopes and dreams? Sure, your eCommerce business would get a lot...
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Learning PathsHow to optimize your website speed
Read moreAccording to Kissmetrics, 47% of users expect a webpage to load in 2 seconds or less, and Google’s research tells us that 53% of visitors abandon a mobile site if...
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Learning PathsGoogle’s Core Web Vitals update: What is it and how Fresh Relevance can help you prepare
Read moreLast year, Google announced their Core Web Vitals initiative – an update to their algorithm focused on page experience to be released in May 2021. Read on to learn what...