Personalization

Discover the five key steps to get started with personalization, cutting through the noise to deliver meaningful customer interactions and serious returns.

Discover how to deliver personalized experiences across all channels.

Want more customers? Discover five proven strategies to convert website browsers into paying customers. Personalization, popovers, live chat—boost your sales now.

Thaïs Montjean from BORN Group, a Dotdigital partner, talks about the evolving landscape of personalization in digital marketing.

Personalize your ecommerce with Dotdigital. Drive sales and boost customer loyalty with powerful marketing automation.

Imagine walking into a store where a friendly salesperson greets you by name, remembers your favorite brands, and guides you directly to the products you’re most likely to love. That’s...

Imagine a website that understands exactly what your customers want. That's website personalization. Discover the different types of website personalization and strategies in this blog.

Imagine a store that knows your needs. Hyper-personalization delivers personalized recommendations and a sense of understanding. Learn how to implement this powerful strategy for increased customer satisfaction and sales.

Web personalization enables you to create customized and human-like experiences at every stage of the customer journey. With 71% of customers expecting personalization, a one-size-fits-all approach just won’t work. Let’s delve...

Struggling to stand out in a sea of higher education websites? Learn how website personalization can attract top students and increase engagement and applications.

Discover the power of moments-based marketing in the customer journey. Uncover key touchpoints, create tailored campaigns, and boost conversions with these actionable tips.

Explore the future of personalization for digital marketing in 2024.

Boost your marketing with proven tactics combining personalization and automation.

Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.

Learn key personalization strategies to forge stronger connections with your audience, boost engagement, and drive impactful marketing results.

Email subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?

Email segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?

Boost your email engagement with these email personalization best practices.

Some key insights from the Retail Innovation Conference and Expo.

Keep up with high consumer expectations with these strategic marketing tactics.

Learn to reduce email unsubscribes with three simple strategies.