Personalization
Personalization - the art of targeting an email marketing campaign to a specific subscriber by leverating your customer data. The revenue opportunities you can unlock using personalization are unprecedented.
Personalization tactics are many and varied. Ranging from basic personalization like including first names in subject lines, to advanced AI product recommendations based on predicted behavior. Learn more about personalization here.
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Personalization
Why Dotdigital is a great personalization platform for ecommerce brands
Personalize your ecommerce with Dotdigital. Drive sales and boost customer loyalty with powerful marketing automation.
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Cross-channel marketing
The ultimate guide to cross-channel personalization
Discover how to deliver personalized experiences across all channels.
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Personalization
What are the types of website personalization?
Imagine a website that understands exactly what your customers want. That's website personalization. Discover the different types of website personalization and strategies in this blog.
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Personalization
Hyper-personalization in ecommerce
Imagine a store that knows your needs. Hyper-personalization delivers personalized recommendations and a sense of understanding. Learn how to implement this powerful strategy for increased customer satisfaction and sales.
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Personalization
The power of website personalization for higher education
Struggling to stand out in a sea of higher education websites? Learn how website personalization can attract top students and increase engagement and applications.
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Personalization
Moments-based marketing and the customer journey
Discover the power of moments-based marketing in the customer journey. Uncover key touchpoints, create tailored campaigns, and boost conversions with these actionable tips.
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Artificial Intelligence
Top personalization trends in 2024: from AI to hyper-personalization
Explore the future of personalization for digital marketing in 2024.
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Automation
Marketing automation vs. personalization: which one should you choose?
Boost your marketing with proven tactics combining personalization and automation.
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Email marketing
5 tips for a successful holiday marketing campaign
Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Email marketing
4 key personalization strategies to connect and convert your audience
Learn key personalization strategies to forge stronger connections with your audience, boost engagement, and drive impactful marketing results.
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Personalization
Email segmentation: how to use segmentation to personalize emails
Email subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?
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Personalization
What is email segmentation?
Email segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?
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Email marketing
What are the best practices for email personalization?
Boost your email engagement with these email personalization best practices.
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Artificial Intelligence
Key takeaways from Retail Innovation Conference and Expo
Some key insights from the Retail Innovation Conference and Expo.
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Customer engagement
How to keep up with high consumer expectations
Keep up with high consumer expectations with these strategic marketing tactics.
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Email marketing
3 quick ways to reduce unsubscribes
Learn to reduce email unsubscribes with three simple strategies.
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Email marketing
4 benefits of targeted email marketing
Learn about the essential targeted email marketing best practices.
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Customer experience
4 ways to create personalized customer experiences
Personalized customer experiences are crucial in today's digital landscape.
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Customer experience
How to personalize complex journeys for an exceptional customer experience
Read on learn strategies to personalize complicated customer journeys in the travel industry.
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Customer data
How marketers can use data to shift from acquisition to customer retention
Find out how you can improve customer retention by using customer data.
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Cross-channel marketing
How to unify customer data for data-driven marketing
Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.