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Seasonal
Seasonal marketing often requires unique tactics. From Christmas to Valentine’s Day, the holidays provide you with more opportunities to grow and retain you customer base. But to do so, you need to stand out in the crowded inbox.
Dotdigital loves a seasonal marketing campaign. All the advice and tactics you need about seasonal email design, copywriting and customer acquisition can be found here.
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Email marketingMaking the most of your Black Friday campaign
Read moreAccording to Monetate, Black Friday is still a barometer of retailers’ performance for the rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season as a whole.
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Email marketingHappy Mother’s Day to all the brands out there!
Read moreMother’s Day is one of the warmest and fuzziest days of the year, bringing families together, and giving recognition to loved ones. But what brands have done the best to translate these fuzzy feelings into revenue for their bottom line?
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SeasonalPreparing for Black Friday
Read moreThis Black Friday, dotmailer sent a whopping 123 million emails globally.
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Email marketingHubble, bubble, email and trouble
Read moreMake spooktacular returns on the Halloween hype
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SeasonalHow to prepare for APAC’s holiday season
Read moreIt’s that time of year when our customers in Asia Pacific are prepping to bag holiday sales for their own answer to Black Friday and Cyber Monday: Click Frenzy in...
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Customer dataTools and tips for data best practice
Read moreThe GDPR is just around the corner. Now is the time to put these tools and tips in place to get your database clean and ensure it stays that way.
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Email marketingBag last-minute Halloween buyers before it’s too late
Read moreHaven't had the time to create a Halloween campaign for 2016? No worries - we've got you covered.
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Email marketing
How to share the love with your Valentine’s marketing
Read moreIs there more panic than love in the air when it comes to planning your Valentine’s Day marketing?
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Email marketing
Black Friday and Cyber Monday – Ready for the aftermath?
Read moreThe Black Friday and Cyber Monday shopping periods are the two highest web traffic times of the year.
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Email marketing
The 4 customer segments email marketers must target this Christmas
Read moreIf ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December...
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Email marketing
5 holiday marketing emails you must send this year
Read moreNot in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick....
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Seasonal
5 crucial email marketing strategies to get the most from Cyber Monday
Read moreBlack Friday (the shopping day immediately following Thanksgiving in the US) represents a milestone in the retail calendar. But an increasingly stronger gauge of retail demand comes just a few...
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Email marketing
Email Marketing During The Holidays
Read moreIf you market your product or service to professionals, business owners or entrepreneurs, you may think that holidays like Christmas or Easter (or any other bank holidays for that matter)...
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Seasonal
How many email marketing days till Xmas?
Read moredotMailer’s step-by-step guide to planning and running successful Christmas email marketing campaigns. Unlike your last minute Christmas shopping, successful Christmas email marketing campaigns cannot be put off. Whether you work...
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Email marketing
Valentine’s Day Email Marketing Roundup
Read moreWith all the publicity that surrounds it, you’ll no doubt be aware that today is Valentine’s Day, the day when we flock to the shops to invest in cards and...
