Segmentation
Segmentation is an essential email marketing tactic. It ensures you’re getting the right message to the right customers, every time. Relevancy drives engagement, which results in conversion.
Using segmentation tactics, you will see significant improvements in your marketing. Learn more about how you can add segmentation to your marketing strategy.
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Email marketing
The 4 customer segments email marketers must target this Christmas
Read moreIf ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December...
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Automation
7 Steps to Make Customer Re-engagement a Whole Lot Easier
Read moreOur Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing ‘Last Open Date’...
