News
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Industry trends
What Brexit means for email marketers
So today is finally the day. The day that 46.5 million eligible voters decide whether the UK will remain part of the European Union. We should know whether we are in or out by the time we arrive at our desks tomorrow morning. One thing is certain, regardless of which way it goes our relationship with the rest of Europe will change from tomorrow. What will not change however, is how as marketers we approach email marketing.
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Customer data
The GDPR and what it means for email marketers
Back in January 2012, the European Commission put forward its EU Data Protection Reform to make the continent fit for the digital age.
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Security & privacy
Data Privacy: Australia’s New Privacy Principles
dotMailer’s Best Practice and Compliance guru, Tom Corbett, gives a quick overview of Australia’s new data privacy laws. This month, the Australian Privacy Principles (APP) came into effect – a comprehensive...
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Highlights For CEOs, CMOs & Execs From Econsultancy’s FUNNEL
Bob Apollo, Lisa Hutt and Jurgen Heyman discuss marketing and sales alignment Marketing our own SaaS email and cross-channel marketing platform to a segmented audience can be a complex business...