The influence of integration and innovation: welcoming Social Snowball to the Dotdigital family 

Dotdigital has officially acquired influencer and affiliate marketing platform Social Snowball.

Social Snowball is an incredible platform that’s been making waves in the influencer, affiliate, and referral marketing space, and I couldn’t be more impressed with what their team has built. From the very first conversation, it was clear that our values, vision, and culture were deeply aligned. That’s why I’m so happy to welcome the entire Social Snowball team to the Dotdigital family.

So, what does this mean for our customers, partners, and the wider marketing community?
Let’s start with the big picture. At Dotdigital, we’ve always been focused on helping marketers create meaningful, data-driven customer experiences. With the addition of Social Snowball, we’re taking that mission to the next level. Their platform helps ecommerce brands to convert customers, influencers, and affiliates into passionate brand advocates, who promote products they love in exchange for rewards or commissions. It’s word-of-mouth marketing, supercharged by data and automation.

This is a huge win for marketers. Traditional paid channels are becoming harder to track and more expensive to scale. With privacy updates like iOS changes and rising media costs, brands are looking for smarter, more sustainable ways to grow. That’s where Social Snowball shines. The platform is built from the ground up with analytics at its core, giving marketers full visibility into what’s working, from clicks and impressions all the way through to referrals and real revenue.

As social media and ecommerce continue to dominate consumer behavior, influencer and affiliate marketing has become an essential part of the marketing mix, with over 63% of brands planning partnerships with influencers in 2025 and over 25% of companies allocating more than 40% of their marketing budgets to influencer marketing.

By bringing Social Snowball into the Dotdigital fold, we’re extending the capabilities of our marketing and customer experience platform. The integration between the two platforms will provide marketers with an effective, yet simple way to reach more customers and achieve greater ROI from word of mouth marketing.

Social Snowball’s strong presence in the Shopify ecosystem is another exciting aspect of this partnership. With over 1,500 subscription-based Shopify customers, including standout brands like G Fuel, Brez, and True Classic, this acquisition strengthens our presence in a high-growth category we’re really excited about. It aligns perfectly with our strategy to provide even more marketers with easy access to Dotdigital’s technology.

This marks another milestone in our vision to build the leading all-in-one marketing and customer experience platform. With the addition of influencer, affiliate, and referral marketing capabilities, we’re now the first company to bring these powerful channels together. And we couldn’t be prouder. It’s a game-changer for marketers who want to diversify their strategies with trusted, authentic advocacy.

In terms of business operations, both businesses will continue to operate independently. This approach allows us to preserve what makes each company special, while also supporting each other and our customers with the best of both worlds.

The creator economy isn’t just about awareness, it’s about driving real results. Together with Social Snowball, we’re giving brands what they need to do just that. Whether it’s engaging loyal customers, partnering with influencers, or building performance-driven affiliate programs, we’re excited to help marketers turn relationships into results.

To the Social Snowball team: welcome aboard! Your innovation, passion, and commitment to customer success are truly inspiring. I’m excited for what we’ll achieve together. And to our customers and partners: thank you for your continued trust.

Here’s to the next chapter!
—
Milan Patel
CEO, Dotdigital Group