WhatsApp marketing: everything you need to know

WhatsApp has become one of the most powerful channels for real-time, conversational marketing. With high open rates and a direct line to your customers, it’s changing how brands think about engagement, support, and personalization.

To help you see where WhatsApp fits into your marketing mix, we’ve pulled together a simple visual snapshot of how brands are using the channel today, and why it’s becoming a must-have for modern marketing teams.