Create email campaigns your audience wants to receive
Reach the right person with the right message, every time, with our easy yet powerful email marketing platform. From email campaign design to automation, our email platform gives you the tools you need to connect, engage and grow.
The email marketing software your teams need
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Personalization
Take your email personalization to the next level with business-ready tools that use your customer data like never before.
Launch campaigns fastHit the ground running with ready-to-use program templates and automation solutions for every use case.
Sync across channelsPlan and send your marketing campaigns across web, email, in-app, SMS and WhatsApp all in from one marketing dashboard.
Unlock growth with AIAI-driven segmentation predicts customer behavior and automatically optimizes A/B tests, helping your business hit your goals faster.
Drag-and-drop your way to stunning emails
Design epic, on-brand emails in minutes with our easy drag-and-drop email tool. No coding required - our platform is built for marketers, not developers.
Need inspiration? WinstonAI provides support with segmentation, templates, copy and subject lines. You can quickly test different layouts, add images and buttons, and preview campaigns across desktop and mobile to make sure every email looks perfect.
Wow your audience with super-relevant content
Tap into customer data to create personalized emails in real-time. Tailor content based on behavior, preferences, location or weather, and create urgency with social proof, countdown timers and coupons.
Personalization can also help your business increase engagement and conversion rates with every send using tactics like product recommendations, dynamic content blocks, and triggered messages.
Automate your way to better results and relationships
Build easy automated journeys that trigger personalized emails to the right person at just the right moment. Our email marketing software gives businesses the tools to make it happen, such as welcomes, reminders, thank-yous, and birthdays.
You can set up multi-step campaigns that adapt to user behavior, so your audience always receives relevant messages.
Tools and solutions to optimize every send
Advanced testing and analytics remove the guesswork, helping you send emails that perform best, every time. Test, learn, optimize your way to email success.
Email marketing you can trust to deliver
Nobody wants to land in junk. Our deliverability and onboarding services help make sure your carefully crafted messages reach inboxes even during the busiest times, with a 99% delivery rate.
Combine email with other channels to drive results
Seamlessly integrate email marketing with SMS and other channels within one platform to reach your audience. Maximize the impact of your campaigns with minimal effort and use WinstonAI to convert emails to SMS in one click.
Frequently asked questions about email marketing
What is email marketing software and how does it work?
Email marketing software helps you create, send, and track email campaigns. It gives you tools to design branded emails, manage contact lists, segment audiences, and automate sends. At its core, it streamlines how you connect with your customers, so your emails reach the right people at the right time.
What are the benefits of email marketing?
Email marketing helps you build direct relationships with your audience. It’s cost-effective, measurable, and drives results you can track like engagement, conversions, and repeat purchases. You own your contact list, so you’re not relying on algorithms or third-party platforms to reach customers.
What are the four types of email marketing campaigns?
- Promotional emails which highlight things like offers, products, or events
- Informational emails which share things like updates, news, or helpful content
- Transactional emails which confirm actions like purchases or password resets
- Lifecycle or automated emails which nurture relationships based on behavior or milestones, such as welcome or re-engagement campaigns
Examples of email marketing
The best email examples combine personalization, timing, and relevant content that feels useful to the reader. Examples include:
- Welcome emails for new subscribers
- Abandoned-cart reminders
- Monthly newsletters
- Product recommendations
- Reactivation campaigns
How can email marketing help grow my business?
Email keeps your brand top of mind and helps turn interest into action. You can use it to nurture leads, drive sales, build loyalty, and collect insights about your audience.
When it’s part of your wider marketing mix, it fuels your inbound strategy by keeping customers engaged long after they first visit your site.
What makes Dotdigital one of the best email marketing platforms for small and enterprise businesses?
Dotdigital is built for marketers who want power without complexity. You get advanced tools like automation, personalization, and AI wrapped in an intuitive platform that scales with your business. Whether you’re a small team or a global brand, it gives you everything you need to grow smarter.
Is Dotdigital’s email marketing platform reliable?
Yes. Dotdigital is trusted by thousands of businesses and brands worldwide. Our infrastructure is built for performance and security, with high deliverability, consistent uptime, and compliance at every level. You can rely on us to keep your campaigns running smoothly.
What steps does Dotdigital take to maximize email deliverability for its users?
Deliverability is a top priority. Dotdigital maintains strong relationships with ISPs, uses dedicated IPs, authenticates domains (SPF, DKIM, DMARC), and monitors sender reputation.
We also help you follow best practices around data hygiene, consent, and content so your emails reach the inbox, not the spam folder.
Does Dotdigital’s email marketing platform have automation and segmentation features?
Yes. You can build automated journeys that react to customer behavior like abandoned-cart reminders and re-engagement flows. Our segmentation tools let you target audiences based on data such as engagement, location, or purchase history, so every message feels personal.
What are all your email marketing features, and which ones use AI?
Dotdigital includes drag-and-drop email design, advanced segmentation, testing, reporting, and integrations across your tech stack.
AI powers features like subject-line optimization, send-time suggestions, and predictive insights, helping you improve results with data-driven decisions.
Will Dotdigital's email marketing platform integrate well with my CRM?
Absolutely. Dotdigital connects with leading CRMs like Salesforce, Hubspot and Microsoft Dynamics, as well as ecommerce platforms and analytics tools. Data flows both ways, so your campaigns always reflect the most up-to-date customer information.
Will Dotdigital work with my ecommerce platform?
Definitely. Dotdigital connects with platforms like:
- Shopify
- Adobe Commerce
- BigCommerce
- WooCommerce
Your product, order, and customer data syncs in real time, which helps you automate smarter campaigns and personalize every touchpoint.
Is Dotdigital a good email marketing platform for managing multiple online stores?
Yes. Dotdigital lets you manage multiple storefronts or brands from one place. You can share insights across stores while keeping customer data, branding, and reporting separate, making it easy to scale without losing control.
Is Dotdigital's email marketing software easy to use?
Very. The platform is built for marketers, not developers. The drag-and-drop editor, guided workflows, and clear reporting mean you can create campaigns quickly, even if you’re new to automation or design.
Do marketers like me use it, and what results do they see?
Thousands of marketers use Dotdigital to deliver smarter campaigns. Customers report higher engagement, stronger conversions, and more efficient workflows after switching.
Many also see quick wins like improved deliverability and better ROI once they start using automation and data-driven insights.
How much does email marketing cost?
Pricing depends on your contact volume and the features you need. Dotdigital offers flexible plans for growing businesses and enterprise teams. You only pay for what you use, with no hidden fees. Our team can help tailor a plan that fits your goals.
How to choose a marketing automation software
Start by defining what you need, things like:
- Integrations
- Ease of use
- Scalability
- Support
Look for a platform that fits your current setup but can grow with you. The right tool should make it easier to deliver consistent, personalized messages across all channels.
How to switch email marketing platforms without hurting your deliverability
The key is planning. Warm up your new sending domain, clean your contact lists, and gradually migrate your sends. Dotdigital’s onboarding team helps you move data, maintain authentication, and protect your sender reputation, so your transition is seamless.
