The loyalty platform that lives where your marketing does
Imagine loyalty, customer data, and marketing all working together to keep customers engaged, coming back, and spending more.
Loyalty rewards earn repeat customers
Turn engagement into loyalty with perfectly timed birthday offers, thoughtful points reminders, and rewards customers love to earn.
There’s a big difference between giving a discount and earning a lifelong customer.
Wow your customers with:
- Points for each interaction, from sign-up to purchase to review
- Flexible rewards like discounts, freebies, and birthday treats
- Real-time Shopify sync so your loyalty messages arrive at the right moment
Automate the rewards, not the relationships
With Dotdigital, you can reward your customers' loyalty without increasing your workload.
Keep customers engaged with personalized, relevant rewards that trigger at just the right moment in their journey, like:
- A welcome bonus when they sign up
- A surprise treat to celebrate milestone moments
- Smart points reminders when they matter the most
Your loyalty performance insights, powered by our AI
Dotdigital’s built-in AI delivers loyalty performance digests directly to your inbox. You’ll know how your programs are performing and see what’s working well or what needs refining, without even logging into the platform.
Your AI automated loyalty digest includes:
- A simple summary of how the program is performing
- Program health signals that show where you could improve
- Shareable insights to highlight your program’s success across the wider business
Turn loyal customers into VIPs, with tiered loyalty programs
Design a loyalty program that grows with your customers by setting your own tiers. This lets you reward customer engagement and makes every purchase feel like progress.
Tiered loyalty programs give you:
- Up to four fully customizable loyalty tiers
- Bonus points and rewards for your most engaged customers
- Automatic progression and tracking, without any manual admin
Start rewarding loyalty sooner
Choosing Dotdigital for your loyalty program lets you skip the complicated setup and get straight to building stronger customer relationships.
What makes launching your new loyalty program so easy?
- One-click Shopify integration
- 24/7 support from our award-winning team
- On-demand Dotdigital Academy training included
"Smooth collaboration with the Dotdigital team made it really easy to set up our new loyalty program - and bring it to life!"
Unified customer profiles
Points balance, tier history, and milestone dates all live together in one place.
Automated loyalty, real impact
Welcome bonuses, timely reminders, and tier updates happen by magic (well, automation). We’ve got every touchpoint covered, so nothing slips through the gap.
Rewards that are flexible and personal
Tailor rewards like discounts, freebies, and bonuses, based on your business goals and customer needs, so everyone is happy.
Points multipliers and tiers
Nudge customers toward high-value baskets with multipliers on specific products without discounting across the board.
Native Shopify integration
Dotdigital loyalty has a one-click Shopify install process, eight pre-built storefront blocks, and offers point-of-sale support online and in-store.
安心の日本語サポート
You’ll enjoy unlimited access to the Dotdigital Academy, with 24/7 local support on hand whenever you need us.
Ready for loyalty and marketing to work as one?
Get started with a loyalty program that fits into your marketing so you can start rewarding customers straight away.
Frequently asked questions about Dotdigital Loyalty
Do I need a developer to set this up?
Nope! Dotdigital Loyalty is built for marketers, not developers.
You can install it, set your chosen rules, and launch your program without writing code or relying on an agency. If you can build a campaign in Dotdigital, you can run your loyalty program.
How does loyalty data work with my marketing?
For Dotdigital customers, it’s already there. Points, tiers, and rewards sit alongside your existing customer data in Dotdigital. So when someone earns points or moves up a tier, your segments and automations react instantly.
If you’re not a Dotdigital customer, book a demo with one of our experts today and see how you can combine your loyalty, marketing, and personalization.
Is Dotdigital Loyalty only available for Shopify?
Right now, yes. Dotdigital Loyalty is built specifically for Shopify, with a one-click install, ready-made storefront blocks, and point-of-sale (POS) support out of the box.
We’ve focused on getting it right for Shopify merchants first, but we're looking forward to adding more ecommerce integrations in the future.
How is this different from other loyalty platforms?
Most loyalty tools sit outside of your marketing. This one lives alongside it.
That means your loyalty data isn’t stuck in another system or waiting on a sync. When a customer earns points, hits a tier, or redeems a reward, your marketing campaigns can react instantly.
What kind of rewards and programs can I run?
It's up to you. You can reward customers for purchases, reviews, and sign-ups, surprise them on their birthday, or create VIP tiers that encourage them to keep coming back. From discounts and free shipping to exclusive rewards, you decide what customers earn and when.
How can I track if my loyalty program is working?
You can see how your program impacts repeat purchase rates, average order values, and revenue from members, as well as engagement across rewards, tiers, and earning actions. You’ll also get a weekly AI summary of your highlights, so you can see where you have an opportunity to improve.
