The channel your customers know and love

Your audience is already on WhatsApp. So start chatting to them on the app they use every day.

スタートしましょう！

Add a new channel, without adding more work

  • Where high engagement is commonplace

    WhatsApp campaigns have open rates of up to 90% and click-through rates of up to 60%.

  • Swap batch-and-blast for back-and-forth

    Create stronger relationships and better experiences through real, two-way conversations.

  • Both looks and personality are on point

    Include images, audio, eye-catching CTA buttons, and rich formatting to grab attention and drive engagement.

Make every message personal

People use WhatsApp to talk to friends and family. It’s a personal channel where generic messages aren’t welcome. Use your customer data within Dotdigital to create WhatsApp campaigns that are interesting, useful, and relevant to every contact.

Real conversations build real relationships

WhatsApp is a two-way marketing channel. Customers can reply to your message, ask questions, and tell you what they want, making each interaction more meaningful.

When words aren’t enough

WhatsApp lets you bring messages to life with images, audio, and clickable CTA buttons so your campaigns are seen, heard and acted on.

More customer connections, no extra platforms

WhatsApp integrates directly into your existing Dotdigital setup, alongside email, SMS, and web, so you can manage every channel without switching tools.

“WhatsApp has far less noise than email, which means your messages genuinely cut through.”
Danny Forsythe Head of Marketing, Bolsover Cruises
“WhatsApp keeps the entire event journey in one continuous thread.”
Giada Nacucchi Marketing Manager, Ultima Media
“If you're already doing well with email and SMS, WhatsApp is the next channel to explore.”
Michaela Crawford Digital Marketing Manager, LeaseLoco

Sending your first WhatsApp is quicker and easier than you think

スタートしましょう！

Access 100+ free resources from Dotdigital

Frequently asked questions about WhatsApp

WhatsAppを他のマーケティングチャンネルと併用できますか？

Absolutely. Dotdigital lets you manage WhatsApp, email, SMS, web, and social campaigns all from one platform. This makes it easy to create seamless, cross-channel experiences that keep your customers engaged.

WhatsApp allows for a personal, direct and immediate communication style that other channels cannot always provide. By introducing WhatsApp into your cross-channel marketing strategy, you will enjoy an increase in customer engagement, improve customer service experiences, and create lasting customer loyalty.

DotdigitalはWhatsAppを含む全てのマーケティングチャンネルを1つのマーケティングオートメーションダッシュボードに統合します。

DotdigitalのWhatsAppメッセージは安全ですか？

はい。Dotdigitalを通じて送信されるすべてのWhatsAppメッセージは、エンドツーエンドの暗号化で保護されています。お客様の顧客データはプライベートに保たれ、ブランドの評判は認証された安全なメッセージで保護されます。

企業向けのメッセージング制限とは？

WhatsApp sets daily limits on how many unique users your business can message within 24 hours. There are four tiers which include 1,000, 10,000, 100,000 and unlimited messages per day.

未認証の企業は最初の階層からスタートし、いったん認証されると、顧客があなたのメッセージにどのように関与したか、つまり、特定の時間枠内で何人の顧客があなたのメッセージを開封したかによって、アカウントは階層を上下することができる。

ビジネス向けのWhatsAppソリューションにはどのようなものがありますか？

There are three main WhatsApp solutions:

  1. WhatsApp メッセンジャー: 個人利用に最適、ビジネスにはお勧めしません。
  2. WhatsApp ビジネスアプリ：無料で使いやすく、中小企業や個人事業主が顧客とのチャットを管理したり、製品情報を共有できるように設計されています。
  3. WhatsApp Business PlatformAPI)：中～大企業向けに構築されたこのソリューションは、大量のメッセージ、自動化、他のビジネスツールとの統合をサポートします。

Dotdigital uses the WhatsApp Business Platform (API). This is the enterprise-grade solution best suited for marketing automation, high message volumes, and enables CRM integration, making it ideal for scalable customer engagement.

マーケティング戦略でSMSとWhatsAppを併用できますか？

Definitely, combining SMS and WhatsApp lets you reach more customers and deliver the right message on the right channel. For example, you might use SMS for initial alerts and WhatsApp for follow-ups with richer content like imagery. Platforms like Dotdigital make it easy to manage both channels in one place and automate cross-channel journeys.