Mobile messages made personal

Use personalized push messages to reach customers when they’re most likely to act.

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In-the-moment engagement

  • Instant visibility, increased impact

    Trigger push messages based on real behavior, so you show up at exactly the right moment.

  • Great timing = great results

    Create automation flows that use customer actions to trigger perfectly timed push notifications.

  • Everything works better connected

    Use push, email, and SMS together to create smoother customer journeys that feel consistent and relevant.

Show up when customers are ready to act

When someone abandons a cart, revisits a product, or hasn't opened your app in a while, it’s time to trigger a push notification that feels helpful, not intrusive.

Strike while the interest is hot

When someone taps your notification, you can take them straight to a specific product, offer, or even the checkout page to minimize distractions and remove friction.

Nobody wants more generic notifications

Turn customer data into messages that reflect real interests, real behaviors, and real intent.

Instinct is good, but data is better

Clear reporting shows you which messages are landing and which are being ignored. Prove ROI and focus on what drives action, so every campaign is smarter than the last.

Ready to make every notification count?

Discover how marketers use mobile push marketing to reach customers at the right moment, drive engagement, and keep people coming back.

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Frequently asked questions about push notifications

What is a mobile push notification?

A message sent to a user's phone through your app — appearing on screen whether or not the app is open. No spam filters, no inbox competition.

How do push notifications work in Dotdigital?

Via the program builder. Connect your app with our SDK (software development kit) once, then build automated journeys for iOS and Android — no separate systems needed.

Can I personalize push notifications?

Yes. Use personalization tokens and deep links to make every notification relevant to that specific person and what triggered it.

Do push notifications connect to my other channels?

Yes — push is built into the same program builder as email and SMS, so you can create cross-channel journeys that use all three together.

What does setup involve?

A one-time SDK (software development kit) integration from your app developers, plus APNS (Apple) and Firebase (Android) credentials in Dotdigital. After that, you run everything from the platform.