The channel your customers know and love

Your audience is already on WhatsApp. So start chatting to them on the app they use every day.

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Add a new channel, without adding more work

  • Where high engagement is commonplace

    WhatsApp campaigns have open rates of up to 90% and click-through rates of up to 60%.

  • Swap batch-and-blast for back-and-forth

    Create stronger relationships and better experiences through real, two-way conversations.

  • Both looks and personality are on point

    Include images, audio, eye-catching CTA buttons, and rich formatting to grab attention and drive engagement.

Make every message personal

People use WhatsApp to talk to friends and family. It’s a personal channel where generic messages aren’t welcome. Use your customer data within Dotdigital to create WhatsApp campaigns that are interesting, useful, and relevant to every contact.

Real conversations build real relationships

WhatsApp is a two-way marketing channel. Customers can reply to your message, ask questions, and tell you what they want, making each interaction more meaningful.

When words aren’t enough

WhatsApp lets you bring messages to life with images, audio, and clickable CTA buttons so your campaigns are seen, heard and acted on.

More customer connections, no extra platforms

WhatsApp integrates directly into your existing Dotdigital setup, alongside email, SMS, and web, so you can manage every channel without switching tools.

“WhatsApp has far less noise than email, which means your messages genuinely cut through.”
Danny Forsythe Head of Marketing, Bolsover Cruises
“WhatsApp keeps the entire event journey in one continuous thread.”
Giada Nacucchi Marketing Manager, Ultima Media
“If you're already doing well with email and SMS, WhatsApp is the next channel to explore.”
Michaela Crawford Digital Marketing Manager, LeaseLoco

Sending your first WhatsApp is quicker and easier than you think

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Frequently asked questions about WhatsApp

Can I use WhatsApp alongside other marketing channels?

Absolutely. Dotdigital lets you manage WhatsApp, email, SMS, web, and social campaigns all from one platform. This makes it easy to create seamless, cross-channel experiences that keep your customers engaged.

WhatsApp allows for a personal, direct and immediate communication style that other channels cannot always provide. By introducing WhatsApp into your cross-channel marketing strategy, you will enjoy an increase in customer engagement, improve customer service experiences, and create lasting customer loyalty.

Dotdigital unifies all your marketing channels, including WhatsApp, in one marketing automation dashboard, so that you can spend less time logging in and out of separate tools a more time delivering data-driven customer experiences.

Is WhatsApp messaging with Dotdigital secure?

Yes. All WhatsApp messages sent through Dotdigital are protected with end-to-end encryption. Your customers’ data stays private, and your brand’s reputation is protected with verified, secure messaging.

What are WhatsApp messaging limits for businesses?

WhatsApp sets daily limits on how many unique users your business can message within 24 hours. There are four tiers which include 1,000, 10,000, 100,000 and unlimited messages per day.

Unverified businesses start in the first tier and, once verified, accounts can move up and down the tiers based on how customers engage with your messages, i.e., how many customers open your messages within a specific time frame.

What are the different WhatsApp solutions for businesses?

There are three main WhatsApp solutions:

  1. WhatsApp Messenger: Best for personal use, not recommended for business.
  2. WhatsApp Business App: Free and easy to use, designed for small businesses and solo entrepreneurs to manage customer chats and share product info.
  3. WhatsApp Business Platform (API): Built for medium to large businesses, this solution supports high message volumes, automation, and integration with other business tools.

Dotdigital uses the WhatsApp Business Platform (API). This is the enterprise-grade solution best suited for marketing automation, high message volumes, and enables CRM integration, making it ideal for scalable customer engagement.

Can I use SMS and WhatsApp together in my marketing strategy?

Definitely, combining SMS and WhatsApp lets you reach more customers and deliver the right message on the right channel. For example, you might use SMS for initial alerts and WhatsApp for follow-ups with richer content like imagery. Platforms like Dotdigital make it easy to manage both channels in one place and automate cross-channel journeys.