Spend your ad budget on people who care

Push your most engaged audiences from Dotdigital straight into your ad platforms, so your campaigns reach people who are more likely to engage and convert.

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Ad spend with real ROI

  • Build your audiences on real intent

    Build audience segments from real prospect engagement like clicks, site visits, and interactions, so you can avoid generic demographic assumptions.

  • Audiences that update themselves

    As customers engage, convert, or drop off, your contact profiles automatically update, so you don’t waste a single cent on someone who’s already converted.

  • Better targeting builds trust

    First-party and zero-party data from your own channels gives you a clearer way to build audiences for retargeting that’s relevant, not intrusive.

Your budget works harder on a warmer audience

Reach people who’ve engaged with your brand across Google, Meta, TikTok, LinkedIn, and X to secure more engagement on your ads.

Increase accuracy without increasing effort

When someone converts or moves on, your audiences update without you having to think about it.

Consistency that goes beyond clicks

Match landing pages to your ads, personalize offers, and use smart popups to capture data and continue the conversation on other channels.

Your next customer is a current lead

Feed leads from your ad platforms into automated journeys in Dotdigital, so follow-ups happen automatically and messaging feels connected across all your channels.

“Our cross-channel approach, using Meta, has boosted visibility and improved conversion rates.”
Simona Paladini Digital Content and CRM Specialist, Champion Europe
“Incredible software that has helped our customer retention and retargeting efforts.”
Fatin Amira Binti Mohd Hisham CRM Specialist, Trapo
“The platform has integrated easily with our social media and Google accounts to streamline everything.”
Donna Hodds Marketing Executive, Harrod

Ready to lower your acquisition costs and get more from every ad?

Reach the right people, on the right channels, with data you already own.

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Frequently asked questions about ad retargeting

What is ad retargeting?

It's a way of reaching people who've already interacted with your brand, using their previous behavior to serve personalized ads and re-engage high-intent audiences.

Which platforms does Dotdigital connect with?

Google Ads, Facebook, Instagram, TikTok, and X. You can manage all your audiences in Dotdigital and push them to the platforms your customers use most.

How does first-party data reduce ad costs?

It's more accurate, more privacy-compliant, and more effective than third-party data. So, you reach people already in a relationship with your brand, lowering acquisition costs (CAC) and improving return on investment (ROI).

How does Dotdigital protect customer privacy?

We use first-party and zero-party data, so information that customers have chosen to share with you directly. We don’t use third-party tracking, so we’re compliant by design.

How do I measure retargeting ROI?

Focus on click-through rates (CTR), conversion rate, return on ad spend (ROAS), and cost per lead (CPL). Dotdigital's reporting shows you what's working, so you know where to direct your budget.