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What is retargeting?

Dotdigital | Back to basics - What is retargeting?

Customers are increasingly switching devices and channels throughout their journey with a brand. To ensure you stay at the front of your customers’ minds, you need to re-engage website visitors after they leave your site.

By adding retargeting ads to your omnichannel marketing strategy, you’re increasing your chances of a returning customer converting on your site.

Whether you’re looking to refresh your retargeting strategy or adding ads to your marketing toolkit, we’re stripping things back to basics.

In this cheatsheet you’ll learn:

  • What retargeting is and how it works
  • What the benefits of retargeting are
  • How retargeting fits into your digital marketing strategy
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