Be part of your customers’ everyday moments with SMS

People are always checking their phone. SMS and MMS marketing lets you show up in those moments with messages that are timely, personal, and hard to ignore.

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Right message, right time, right device

  • Low lift, high reward marketing

    Create and send SMS campaigns quickly and confidently with our intuitive editor, AI support, and seamless email-to-SMS conversion tool.

  • SMS is built for better results

    With click-through rates 7x times higher than email and built-in two-way messaging, SMS helps you create more immediate and interactive customer engagement.

  • Personal. Timely. Relevant.

    Trigger real-time SMS alerts, integrate messages into your existing customer journeys, and personalize every interaction so it feels like a true one-to-one conversation.

SMS that doesn't need a manual

Dotdigital is recognized as a global SMS leader by G2, based on verified customer reviews.

With Dotdigital, you can:

  • Launch SMS campaigns in minutes using our visual campaign builder
  • Use AI agents to write SMS messages and convert email campaigns to SMS
  • Stay compliant with expert guidance on local regulations
  • Build your SMS expertise with dedicated certification and training

Short messages that deliver big results

SMS is built for instant, high-impact messaging that drives action. It’s perfect for offers, updates, and reminders that need a response.

  • Send marketing and transactional SMS and MMS messages from a single platform
  • Use two-way messaging to create real conversations with customers
  • Reach audiences in over 220 countries with reliable global delivery

Trigger relevant SMS and MMS messages in real time

  • Send messages instantly, based on customer actions like abandoned carts, browse behavior, and purchases
  • Add SMS and MMS into your automated marketing journeys for a seamless cross-channel experience
  • Use customer data to personalize every message - at scale
See it in action

Get high engagement on every channel

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Real brands achieve real results with SMS

Frequently asked questions about SMS marketing

What is SMS Marketing?

SMS marketing lets businesses like yours send permission-based text messages to customers. It’s ideal for updates, promotions, reminders, and alerts. With high open rates, it’s a fast, personal way to reach your audience on their mobile devices.

What are the benefits of SMS marketing?

SMS marketing drives engagement, conversions, and customer loyalty. Benefits include:

  • High engagement: Messages are read almost instantly
  • Timely communication: Perfect for promotions, limited-time offers, or reminders
  • Personalization: Tailor messages based on behavior and transactional data
  • Cost-effective: Reach many customers without expensive campaigns

How does SMS marketing work?

Using an SMS marketing platform, you can manage subscribers, schedule messages, and segment your audience. Messages are sent only to contacts who have opted in, ensuring compliance and relevance. Automation lets you trigger messages based on behavior, events, or purchase history.

What is an example of SMS marketing?

Some examples of SMS marketing are:

  • Promotion and discount codes: Send targeted offers to drive sales, reward customer loyalty, or incentivize repeat business.
  • Flash sales: SMS and MMS messages are often read quickly, so your customers won't miss out on time-sensitive deals.
  • Events: Keep your audience in the loop with important event updates, reminders, and exclusive invites.
  • Re-engagement: Use SMS marketing to re-engage inactive customers, revamp interest in your products or services, and remind them why they fell in love with your brand in the first place.

How much does SMS marketing cost?

Pricing depends on volume, region, and features. Dotdigital offers scalable plans for everyone, from small businesses to enterprise teams. Contact our team for details.

Is SMS marketing still effective?

Yes. With engagement rates as high as 98%, SMS is a fantastic channel for connecting with your customers. Text messages are quick and personal, which helps build customer engagement and loyalty.