Flagship report

The secret lives of marketers

We asked 1,500 marketers across Australia, the UK, and the US how they’re feeling, what they’re working on, and what they’ve got to work with. From AI usage and attitudes to team structures, shifting priorities, and where marketers are seeing top ROI.

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Insights on the set-up, hierarchies, and budgets of marketing teams, including a pretty big year-on-year shift.

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A look at marketers’ goals and priorities, uncovering discrepancies between what drives ROI and what gets the most focus.

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Status: It’s complicated! 93% of marketers feel secure in their role, but 44% are considering leaving the industry.

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A sneak peek

As with most things in marketing, the reality of how marketers work is highly complex, with multiple things being true at once.

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10 - 20 %

of marketers rank email as the best channel for ROI (but it’s ranked 9th for priority).

70 - 99 %

of marketers use AI, but only 36% say it makes their job easier.

73 - 93 %

of marketers feel secure in their role, but 44% are considering leaving the industry.

22 - 45 %

of marketers use AI for content creation, but 24% say AI-generated content is too generic.

Data that’s exclusively for you

This report is full of exclusive data to help you understand how other marketers are working and where they’re seeing success.

You’ll find essential data points to help you:

  • Build business cases for better investment in your own marketing team
  • Showcase the potential for growth when investing in certain channels
  • Know where other marketers are dedicating focus in the upcoming year
  • Share scroll-stopping stats on LinkedIn to get your network talking

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