How to build a cross-channel, multi-brand marketing automation engine

Fresh insights from the Dotdigital Summit, straight from our customers.

Wednesday, August 19, 2026 | 12:00pm - 12:30pm (BST)

Some marketers just use email. Warners Group runs a true multichannel strategy that's become the engine behind their entire revenue operation.

Across exhibitions, membership, and subscription products, they've connected customer data, web behaviour, and paid media into programmes spanning email, Meta, and Google Ads. One free trial automation alone converts at 12.3%, against a 5-10% industry benchmark.

In this 30-minute session, Warners Group walks through three real examples and shows how the same cross-channel logic applies across very different parts of the business.

Leave with Dotdigital-inspired tactics to grow your business in the same way.