Personalize your customer journey from inbox to cart
Increase conversions with Fresh Relevance by Dotdigital
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Captivate with contentUse dynamic banners to grab attention with personalized imagery, copy and offers.
Boost product discoveryInspire purchases with personalized product recommendations precisely matched to preferences, behaviors and stock levels.
Generate FOMOCreate urgency with a real-time countdown timer to an important deadline.
Incentivize and rewardUse individualized coupons to acquire customers, reward loyalty, sell excess stock, and more.
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Cross-channel personalization
Wow your customers with tailored cross-channel experiences
Deliver consistent, relevant experiences across web, email and mobile to increase engagement and sales. Personalize banners, copy, products, offers and imagery by preference, behavior, and events, using demographic and geographic data.
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Triggered email & SMS
Convert more with timely triggers
Automate personalized messages based on customer behavior. Turn window shoppers into buyers with abandoned cart, price drop and back-in-stock alerts. Increase AOV with post-purchase triggers and loyalty journeys.
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AI-powered recommendations
Boost sales with 40+ recommendation types
WinstonAI identifies and displays the most compelling product recommendations for email and web using real-time customer preferences, product catalog data, buying and browsing history.
Grow your database and convert every website visitor
Easily create popovers that match your branding – no coding required. Trigger popovers and tailor content based on time, behavior, preferences, context and more.
Create urgency with social proof
Nudge your customers towards quick decisions with popularity and scarcity messaging. Build trust through ratings and reviews, easing purchase anxiety. Turn your content into commerce with live social feeds.
Automatically deploy the best performing content
Say goodbye to guesswork. WinstonAI tests, identifies and deploys your best performing web content. Optimize tactics for goals like increasing AOV, conversion or ID rate.
Personalize every channel with one platform
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Delight web visitors with dynamic data-capture popups to acquire new sign-ups, personalized banners to welcome back customers and product recommendations to increase sales.
Drag-and-drop your way to record open rates with personalized email programs that welcome, nurture, remind, recommend and reengage your customers.
Make your app undeletable by creating 1-1 style experiences using cross-channel tactics and first-party data.
Retarget high-intent audiences on Meta, Google, X and TikTok and convert ad traffic with landing page personalization.
Keep customers updated with automated and dependable SMS marketing that has built-in link tracking and shortening.
Use WhatsApp to create personal, two-way conversations with rich media, tailored product recommendations and real-time support.
Frequently asked questions
Why is ecommerce personalization important?
Personalization is important as it you connect with your customers on a deeper level. When you provide a tailored experience, shoppers feel recognized and appreciated, which builds trust and loyalty. Customized shopping journeys not only reduces friction in your customer’s journey but also boost repeat purchases and enhance customer lifetime value.
What are the benefits of ecommerce personalization?
Having an ecommerce personalization strategy has many advantages, including:
- Higher engagement rates: Personalized content captures attention more effectively and keeps customers engaged throughout their shopping journey.
- Increased conversions: Tailored recommendations and personalized coupon codes motivates customers to complete their purchases.
- Improved retention: Shoppers who experience relevant, meaningful interactions are more likely to return and remain loyal to your brand.
- Enhanced satisfaction: Personalization ensures each customer feels valued by showing them content that is relevant to them, leading to a more enjoyable shopping experience.
- Better ROI: With improved engagement and retention, businesses see a higher return on their marketing efforts.
How do dynamic product recommendations work?
Dynamic product recommendations use real-time data, such as browsing activity and purchase history, to suggest products that align with each customer’s preferences and behaviour.
For example, customers may see items similar to those they’ve previously viewed or complementary products based on their shopping cart. This level of personalization enhances relevance and drives sales by presenting items that customers are more likely to purchase.
How does Dotdigital help my personalization strategy?
Dotdigital offers a range of tools and features to power your ecommerce personalization, including:
- AI-driven recommendations: Algorithms analyze customer data to present the most relevant products or offers.
- Behavioural targeting: Tracks customer behaviour to trigger personalized responses, such as abandoned cart emails or tailored promotions.
- Countdown timers: Creates urgency by showing time-limited offers, encouraging shoppers to take action quickly.
- Customizable banners: Adapts messaging to reflect customer preferences, improving engagement across different touchpoints.
How can businesses measure the success of personalization efforts?
The effectiveness of ecommerce personalization can be tracked using key performance indicators (KPIs), such as:
- Conversion rates: Measure how many customers complete desired actions, such as purchases.
- Customer retention: Track repeat purchases to determine how effectively personalization drives loyalty.
- Average order value (AOV): Assess whether personalized recommendations and upselling strategies increase transaction sizes.
- Engagement metrics: Analyze click-through rates and time spent on pages to evaluate content effectiveness.
