2026 marketing calendar: SEA & Japan edition

Marketing moves fast and with so many diverse cultures, holidays, and shopping festivals across the region, keeping track of it all is a full-time job. Let us help you simplify it. We’ve collated the essential dates and events across Southeast Asia and Japan into one handy marketing calendar. It’s the insight you need to plan effective, culturally relevant campaigns without the headache.

Key takeaways

• Never miss a major regional festival or public holiday again, and connect with customers during the moments that matter most
• See the whole year at a glance and map out your cross-border campaigns with confidence
• Tap into key dates and holidays to keep your engagement high, even during slower months