Resource

5 key segments to target this holiday season

See your holiday campaigns soar with our seasonal segmentation cheatsheet

Holiday season is upon us, a super busy time for inboxes means it’s important to know who to target, what to target them with, and when to send.

We’ve explored customer behavior from previous years and looked at key customer personas and segments to identify who will perform best when targeted with relevant campaigns.

In this cheatsheet we’ve explored the top 5 customer segments you should be targeting to maximize your holiday sales period.

Download today to:

  • Learn how to avoid inbox fatigue in this busy period
  • Figure out who to target and when
  • Maximize your email lists this holiday season
Complete the form
This field is for validation purposes and should be left unchanged.

Other resources

  • Guide

    What marketing channel does your campaign deserve?

    Follow the flowchart to see which marketing channel fits your campaign and the engagement rate you can expect using our 2026 benchmarks.

  • Guide

    Trust-building experiences checklist

    Get quick, actionable tips to turn customer trust into your most powerful growth tool.

  • Guide

    The channel playbook

    Every marketing channel explained. Get performance data, campaign inspiration, and practical guidance for success.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '