5 key segments to target this holiday season

See your holiday campaigns soar with our seasonal segmentation cheatsheet

Holiday season is upon us, a super busy time for inboxes means it’s important to know who to target, what to target them with, and when to send.

We’ve explored customer behavior from previous years and looked at key customer personas and segments to identify who will perform best when targeted with relevant campaigns.

In this cheatsheet we’ve explored the top 5 customer segments you should be targeting to maximize your holiday sales period.

Download today to:

Learn how to avoid inbox fatigue in this busy period
Figure out who to target and when
Maximize your email lists this holiday season

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

Comments

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Other resources

Guide

See why Dotdigital is the ultimate platform for designing unforgettable CX

Watch a platform tour

5 key segments to target this holiday season

Other resources

Marketing calendar 2025: Australia & New Zealand

Marketing calendar 2025: East Asia

Marketing calendar 2025: United States & Canada

See why Dotdigital is the ultimate platform for designing unforgettable CX