5 key segments to target this holiday season | Dotdigital

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5 key segments to target this holiday season

See your holiday campaigns soar with our seasonal segmentation cheatsheet

Holiday season is upon us, a super busy time for inboxes means it’s important to know who to target, what to target them with, and when to send.

We’ve explored customer behavior from previous years and looked at key customer personas and segments to identify who will perform best when targeted with relevant campaigns.

In this cheatsheet we’ve explored the top 5 customer segments you should be targeting to maximize your holiday sales period.

Download today to:

  • Learn how to avoid inbox fatigue in this busy period
  • Figure out who to target and when
  • Maximize your email lists this holiday season
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