Designing the perfect email marketing campaign

With nearly 300 billion emails being sent every day, making an impact in the inbox is vital. So how do we do that? Immediately, most of our minds will go to email design. Design a visual, eye-catching email and half the battle is over. And, you’re right to an extent. With only five seconds to grab the reader’s attention, the look and feel of your email makes a huge difference.

But, as people skim over new emails, it’s got to do more than simply look nice to capture attention and convert readers to shoppers.

The perfect email campaign will grab the reader’s eye, keep them engaged, and give subscribers a reason to convert.

In this guide, we’ve broken the email into three sections:

• The basics: Everything you need to create fully optimized email marketing campaigns.
• The template: How to create the perfect email template that’ll grab and hold readers’ attention.
• The content: What you need to do to create content that drives customers into action.

By following the simple steps we’ve outlined in each of these three sections you’ll be creating email campaigns guaranteed to convert.