8 ways to smash sales for Black Friday

The hectic build-up to the retail event of the year has begun. For every marketer, Black Friday sticks out in the ecommerce calendar like a sore thumb. Consumers will be hunting down discounts and deals for their big buys. So, you’ve got to keep on your toes!

Knock those sales out of the park with our Black Friday cheetsheet:

• Understand Black Friday in numbers
• Discover the most effective holiday persuasion tactics
• Learn tips on how to target customers on mobile
• Adopt the smartest email practices
• Unlock the holiday hype with SMS
• Automate messages for an enhanced Black Friday strategy

Customers spend a fortune in the run-up to Black Friday and into Cyber Monday. With fierce competition, retailers need to serve up something compelling.