A fresh look at loyalty | Dotdigital

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A fresh look at loyalty

Inspire customer loyalty that’s built on more than transactional rewards with our eye-opening guide

Customer loyalty is the goal for any business. Our Global Benchmark Report revealed that 2021 saw an 8.17% year-on-year drop in average monthly contact creations and a 7.56% increase in contact removals.

Customer churn is only increasing, so customer loyalty is more important than ever.

Check out our latest guide for inspiration to grow loyalty that’s built on more than transactional rewards.

We explore tactics including:

  • Surprise and delight
  • Likeability
  • Shared values
  • Consistency and quality
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