Email essentials: how to personalize your email marketing

In this cheatsheet, we explore the personalization tactics you can adopt to elevate your email marketing.

We cover various tactics depending on the level of customer data you have on your email database. Starting with first name personalization, you’ll find inspiration to quickly scale your personalization plans.

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Discover quick steps for personalizing every email
Learn how collecting specific data can influence your strategy
Implement new marketing tactics that drive real results

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

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Email essentials: how to personalize your email marketing

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MarTech RFP guide

The 2026 tactical marketing guide

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.