Resource

Getting started with: SMS marketing

Fancy generating a 98% engagement rate on the most effective marketing channel?

Look no further than SMS.

Text messages have the power to cut through the noise where other channels can’t. Consider sending SMS to complement other touchpoints and reach customers wherever they are at a time that suits them. The stats don’t deny that SMS is the consumer’s favorite channel, and luckily for brands it’s the most direct and reachable medium.

Our Getting Started SMS marketing guide includes eight programs to help you kickstart your SMS marketing strategy. Covering lifecycle and broadcast messaging, become an SMS pro in no time with expert guidance on how to adopt this highly competitive marketing channel.

  • 8 tried-and-tested SMS programs
  • Multi-sector use case examples
  • SMS marketing best practice
  • Tips on how to get started
Complete the form
This field is for validation purposes and should be left unchanged.

Other resources

  • Guide

    The 2026 tactical marketing guide

    Curated by Dotdigital. Written by our favorite marketers.

  • Guide

    What marketing channel does your campaign deserve?

    Follow the flowchart to see which marketing channel fits your campaign and the engagement rate you can expect using our 2026 benchmarks.

  • Guide

    Trust-building experiences checklist

    Get quick, actionable tips to turn customer trust into your most powerful growth tool.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '