Resource

Global Benchmark Report 2025

Email, SMS, and marketing automation benchmarks

How to benefit from this marketing benchmark report

Use these benchmarks as the leverage you need to justify investment in your department, or even yourself. Numbers talk, so this report is a concrete way you can reinforce the value of your work to others in the business.

Alongside the numbers we share guidance, tips, and real-life success stories.

  • Add context to your reporting
  • See how you stack up to the competition
  • Justify investment in your department
  • Get direction and inspiration for your 2025 strategy
Complete the form
This field is for validation purposes and should be left unchanged.
We’ll use the email address that you provide us to send you the resource you requested, please refer to our Privacy Policy on how your personal data is treated. Please note that we gather data around email opens and clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Dotdigital may contact you further where we have a legitimate interest to notify you of new content, you can unsubscribe from this at any time.

Other resources

  • Guide

    The 2026 tactical marketing guide

    Curated by Dotdigital. Written by our favorite marketers.

  • Guide

    What marketing channel does your campaign deserve?

    Follow the flowchart to see which marketing channel fits your campaign and the engagement rate you can expect using our 2026 benchmarks.

  • Guide

    Trust-building experiences checklist

    Get quick, actionable tips to turn customer trust into your most powerful growth tool.

    • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Watch instant demo
    Marketing personalization platform
    '
    • Platform
    • Company
    • Learning
    • SUBSCRIBE TO DOTDIGITAL

    Privacy Policy / Terms of Use / Cookie Use Policy / Modern Slavery Act Transparency Statement / Dotdigital Investor Relations

    Dotdigital is a trading name of dotdigital EMEA Limited (company number: 03762341) whose registered office is at No. 1 London Bridge, London, SE1 9BG.