Email marketing report

Hitting the mark 2024

Discover how your strategy compares to the tactics of 100 global brands

Discover how your brand stacks up against global marketing strategies with Dotdigital’s Hitting the Mark report.

Our comprehensive analysis of 100 global brands reveals key trends in data collection, personalization, website design, and email marketing. Gain actionable insights to optimize your strategy and drive better results.

  • Identify data gaps to ensure your brand is collecting and utilizing data effectively
  • Discover strategies to create more personalized and engaging customer experiences
  • Benchmark your email marketing campaigns against industry best practices
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Other resources

  • Guide

    What marketing channel does your campaign deserve?

    Follow the flowchart to see which marketing channel fits your campaign and the engagement rate you can expect using our 2026 benchmarks.

  • Guide

    Trust-building experiences checklist

    Get quick, actionable tips to turn customer trust into your most powerful growth tool.

  • Guide

    The channel playbook

    Every marketing channel explained. Get performance data, campaign inspiration, and practical guidance for success.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
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