Marketing automation masterclass: Abandoned carts

Due to a world of choice for consumers, abandoned carts are at their highest rate in a decade with an enormous 70% of ecommerce carts abandoned in 2023.

Re-engaging your customers at the point of conversion with an effective abandoned cart program can make a big impact. Recovered revenue using abandoned cart automations has increased 42% year-on-year, but it’s not just sales that can be improved. Every brand has a conversion point, and these tactics can work for you too – whether you’re not-for-profit, B2B, or anything in between.

In this edition of our Marketing automation masterclass: Abandoned carts, we’ll show you:

• How to create an irresistible abandoned cart automation program
• Ways to craft relevant revenue-driving messaging using your data
• Inspiring examples of abandoned cart programs from leading brands

Download the cheatsheet now.