Automation cheatsheet

Marketing automation masterclass: Abandoned carts

Get expert tips for creating a timely, engaging, and relevant abandoned cart program

Due to a world of choice for consumers, abandoned carts are at their highest rate in a decade with an enormous 70% of ecommerce carts abandoned in 2023.

Re-engaging your customers at the point of conversion with an effective abandoned cart program can make a big impact. Recovered revenue using abandoned cart automations has increased 42% year-on-year, but it’s not just sales that can be improved. Every brand has a conversion point, and these tactics can work for you too – whether you’re not-for-profit, B2B, or anything in between.

In this edition of our Marketing automation masterclass: Abandoned carts, we’ll show you:

  • How to create an irresistible abandoned cart automation program
  • Ways to craft relevant revenue-driving messaging using your data
  • Inspiring examples of abandoned cart programs from leading brands

Download the cheatsheet now.

Get in touch
This field is for validation purposes and should be left unchanged.
Marketing personalization platform

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

Marketing personalization platform
'