How to stop churn

Top tips to reduce customer churn as unsubscribe rates continue to rise

A low level of churn is healthy, but too much can be a problem for your business. Retention is cheaper and more cost effective than acquisition, so make sure you have a strategy in place to reduce customer churn.

In this cheatsheet we explore:

Customer behavior shifts
Brand new data on customer churn
The strategies you can put in place to counter churn

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How to stop churn

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.