Lead nurture matrix

Get the tactics you need to execute an effective lead nurturing strategy

Lead nurture is about reaching the right prospect at the right time with the right message. To help you get it right every time, we’ve designed a matrix worksheet where you can plan your lead’s journey from unaware prospect to champion customer.

Inside, you’ll find the tactics you need to execute an effective lead nurturing strategy. We’ll instruct you at each stage of the lead lifecycle on which emails to send, content to publish, and much more.

Define your lead’s role and responsibility
Visualize your business’s sales cycle
Plan your email campaigns and programs
Produce engaging content that solves problems
Know which KPIs to measure against

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Other resources

Guide

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Lead nurture matrix

Other resources

WhatsApp marketing playbook

APAC marketing benchmarks to fuel your strategy

Americas marketing benchmarks to fuel your strategy

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.