Resource

Lead nurture matrix

Get the tactics you need to execute an effective lead nurturing strategy

Lead nurture is about reaching the right prospect at the right time with the right message. To help you get it right every time, we’ve designed a matrix worksheet where you can plan your lead’s journey from unaware prospect to champion customer.

Inside, you’ll find the tactics you need to execute an effective lead nurturing strategy. We’ll instruct you at each stage of the lead lifecycle on which emails to send, content to publish, and much more.

  • Define your lead’s role and responsibility
  • Visualize your business’s sales cycle
  • Plan your email campaigns and programs
  • Produce engaging content that solves problems
  • Know which KPIs to measure against
Get in touch
This field is for validation purposes and should be left unchanged.

Other resources

  • Website product recommendations tips
    Guide

    The website product recommendations playbook

    Turn your ecommerce website into a master matchmaker, helping you pair products with prospects and customers they were made for. 

  • Guide

    10 automation flows to unlock your data

    Unlock the power of marketing automation flows

  • Guide

    Global Benchmark Report 2025

    Email, SMS, and marketing automation benchmarks

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '