Lead nurture matrix

Lead nurture is about reaching the right prospect at the right time with the right message. To help you get it right every time, we’ve designed a matrix worksheet where you can plan your lead’s journey from unaware prospect to champion customer.

Inside, you’ll find the tactics you need to execute an effective lead nurturing strategy. We’ll instruct you at each stage of the lead lifecycle on which emails to send, content to publish, and much more.

• Define your lead’s role and responsibility
• Visualize your business’s sales cycle
• Plan your email campaigns and programs
• Produce engaging content that solves problems
• Know which KPIs to measure against