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Masterclass series
Marketing automation masterclass: The birthday one
Learn how to create a birthday automation program to surprise and delight your customers
Birthday programs are a great opportunity to grow loyalty and create brand advocates, whilst also driving business through incentives.
As marketers we strive to create authentic connections with customers in order to grow value-driving relationships, and an effective birthday program is the perfect way to show your customers you appreciate them. Customer loyalty is hard-fought in today’s marketplace, but it can be won through personal birthday messaging, unique customer deals, and a clever automation campaign.
In this edition of our Marketing automation masterclass: The birthday one, we’ll show you:
- How to craft a birthday automation campaign that creates joy and loyalty
- Winning birthday program examples from successful brands to inspire your campaigns
- Ways to utilize your customer’s birthday to drive repeat business and revenue
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