Marketing automation masterclass: The welcome one

Learn how to grab your new customers’ attention with a clever welcome series

Engaging meaningfully with customers you don’t know much about is tricky, but the key to creating a good first impression is a clever welcome program.

As one of the core components of our marketing automation masterclass, we’re bringing you a guide to creating a welcome program that introduces and sells your brand in seconds.

In this edition of our Marketing automation masterclass: The welcome one, we’ll show you:

How to welcome new customers into your brand with a curated welcome
The best messaging to include, recommended timings and split test ideas to get started
Proven welcome tactics with examples from leading brands

Download your copy of our marketing automation masterclass cheatsheet now.

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Other resources

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Marketing automation masterclass: The welcome one

Other resources

Global Benchmark Report 2025

How to create cross-channel customer journeys that drive revenue

Marketing calendar 2025: Australia & New Zealand

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.