Marketing automation masterclass: The welcome one

Learn how to grab your new customers’ attention with a clever welcome series

Engaging meaningfully with customers you don’t know much about is tricky, but the key to creating a good first impression is a clever welcome program.

As one of the core components of our marketing automation masterclass, we’re bringing you a guide to creating a welcome program that introduces and sells your brand in seconds.

In this edition of our Marketing automation masterclass: The welcome one, we’ll show you:

How to welcome new customers into your brand with a curated welcome
The best messaging to include, recommended timings and split test ideas to get started
Proven welcome tactics with examples from leading brands

Download your copy of our marketing automation masterclass cheatsheet now.

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested, please refer to our Privacy Policy on how your personal data is treated. Please note that we gather data around email opens and clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Dotdigital may contact you further where we have a legitimate interest to notify you of new content, you can unsubscribe from this at any time.

Other resources

See why Dotdigital is the ultimate platform for designing unforgettable CX

Watch a platform tour

Marketing automation masterclass: The welcome one

Other resources

Hitting the Mark 2024

The ultimate marketing playbook Americas edition

A guide to Dotdigital for sports and entertainment brands

See why Dotdigital is the ultimate platform for designing unforgettable CX