Resource

The fundamentals of testing worksheet

Know what and how to test in your email campaigns

It’s time to dig deep and discover what’s the secret behind your most successful campaigns.

We all know how important it is to test emails, but, at best, we’re only testing our subject lines. There’s so much more you should be looking into to truly uncover what your readers want from your marketing campaigns .

It’s important to take the time and regularly test your emails. We’ve put together this worksheet, so you have one place to track the results of your testing, helping your compare and constantly improve your work.

Download this worksheet to:

  • Gain the confidence to regularly test more than just subject lines
  • Have a single place to track your tests in a clear and organized way
  • Discover what your readers like and dislike and drive your customer engagement to new heights
Get in touch
This field is for validation purposes and should be left unchanged.

Other resources

  • Website product recommendations tips
    Guide

    The website product recommendations playbook

    Turn your ecommerce website into a master matchmaker, helping you pair products with prospects and customers they were made for. 

  • Guide

    10 automation flows to unlock your data

    Unlock the power of marketing automation flows

  • Guide

    Global Benchmark Report 2025

    Email, SMS, and marketing automation benchmarks

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '