The secret lives of American marketers

Ever wondered what really goes on behind the scenes in other American marketing departments? Now’s your chance to find out.

We asked 500 American marketers to spill the truth on how they work, how they feel, and what’s top of their agenda.

Nothing’s off-limits. Discover average budgets, the tools marketers can’t live without, typical headcount and structure, and even the juicy truth about which departments are allies… and which ones are a little more challenging to work with.

Sneak peek: US marketers are by far the most creative. 31% of American marketers selected creativity as the leading decision driver, compared to 21% of Australian marketers and 26% of UK marketers.

See how your team stacks up against peers and competitors, and discover the current realities of working in American marketing.

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The secret lives of American marketers

Ever wondered what really goes on behind the scenes in other American marketing departments? Now’s your chance to find out.

Other resources

The secret lives of Australian marketers

The secret lives of UK marketers

Hitting the Mark

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.