The secret lives of UK marketers

Ever wondered what really goes on behind the scenes in other UK marketing departments? Now’s your chance to find out.

We asked over 500 UK marketers to spill the truth on how they work, how they feel, and what’s top of their agenda.

Nothing’s off-limits. Discover average budgets, the tools marketers can’t live without, typical headcount and structure, and even the juicy truth about which departments are allies… and which ones are a little more challenging to work with.

Sneak peek: Even with the UK’s love of understatement, marketers here are the most upbeat, topping American and Australian peers in confidence about hitting next year’s goals.

See how your team stacks up against peers and competitors, and discover the current realities of working in UK marketing.

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The secret lives of UK marketers

Ever wondered what really goes on behind the scenes in other UK marketing departments? Now’s your chance to find out.

Other resources

MarTech RFP guide

The 2026 tactical marketing guide

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.