Trust-building experiences checklist

From first click to the hundredth click, every interaction customers have with your brand either builds confidence or chips away at it. That’s why trust is an essential part of the customer experience.

This checklist will help you turn trust from a vague concept into concrete, measurable actions across the entire customer journey. Use it to audit your current experience, spot gaps quickly, and prioritize the changes that matter most to modern customers.

What’s inside the checklist

This step-by-step framework is designed to help you create experiences that feel credible, consistent, and customer-first. You’ll learn how to:

• Collect meaningful feedback and reviews customers actually want to give
• Turn review insights into action across marketing, CX, and product teams
• Use social proof and personalization to build confidence faster
• Reinforce trust at critical conversion and post-purchase moments
• Measure what’s working — and continuously improve over time