Resource

US data privacy laws 101

Understand everything marketers need to know

Understanding data privacy laws is essential for marketers, yet it can be hard to keep up. In this guide, we explore the current data privacy laws in place across the US, and look at those soon to come. We’re also explaining the core elements of these laws, how they align with marketing best practice, and sharing our advice for navigating them.

We’re breaking down the topic with marketer-friendly terminology so that you can be confident in your understanding of these laws.

You’ll learn:

  • The current state of data privacy laws across the US
  • How to get ahead of legislation with marketing best practice
  • How to prepare for changes in the future
  • What dark patterns are and how to avoid them
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