Resource

USA spotlight: The loyalty divide

Are you building real customer loyalty, or just scratching the surface of your audience’s potential? While 80% of profits come from your top 20% of customers, what if you could turn more leads into an invaluable loyal audience?

This spotlight on US loyalty reveals the touchpoints that transform casual buyers into lifelong customers. Inside, you’ll get insights on how to connect with and grow a thriving loyal customer base in the US.

Download and discover how to:

  • Go beyond basic interactions to understand what motivates US consumers
  • Deliver experiences that inspire repeat purchases
  • Tailor rewards to generational preferences and expectations
  • Make your marketing genuinely relevant to your customers’ needs
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