What is retargeting?

Customers are increasingly switching devices and channels throughout their journey with a brand. To ensure you stay at the front of your customers’ minds, you need to re-engage website visitors after they leave your site.

By adding retargeting ads to your omnichannel marketing strategy, you’re increasing your chances of a returning customer converting on your site.

Whether you’re looking to refresh your retargeting strategy or adding ads to your marketing toolkit, we’re stripping things back to basics.

In this cheatsheet you’ll learn:

What retargeting is and how it works
What the benefits of retargeting are
How retargeting fits into your digital marketing strategy

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Other resources

Guide

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

Watch instant demo

What is retargeting?

Other resources

APAC marketing benchmarks to fuel your strategy

Americas marketing benchmarks to fuel your strategy

EMEA marketing benchmarks to fuel your strategy

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.