Your Black Friday briefing

Dissecting 10 years of Black Friday order data

We see over 40,000+ orders land into the Dotdigital platform every single day, that’s over 14 million a year! We asked our data science team to analyze 10 years worth of data so we could give you takeaways to help you prepare for the holiday sales season ahead.

Is Black Friday all it is cracked up to be?

The short answer? It certainly is. This report will show you the numbers and dives into how retailers can harness the data available to them and ensure the after effects of Black Friday last their very longest.

Inside this Black Friday report

Want to know which personas you should be marketing to? And which tactics to avoid? Download this report to find out.

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Your Black Friday briefing

Is Black Friday all it is cracked up to be?

Inside this Black Friday report

Other resources

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Americas marketing benchmarks to fuel your strategy

EMEA marketing benchmarks to fuel your strategy

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.